...of internal communication of a reputed consulting firm that has widespread reach on domains such as media intelligence, PR, consulting and training to undergraduate students. The research process included conducting in depth interviews with two of the department heads and also with a reporting subordinate. Other sources include organizational statements posted online and the behavioural aspects of employees as monitored before and during the interview process. The research draws attention to key findings that the organisation fosters open communication and there is a strong commitment from top management towards employees. The communication channels applied most frequently are informal, such as word-of-mouth and telephone coupled with a company intranet or emails which the employees can access. The dialogic communication has paved way for strong interpersonal relationships between the employees. While the firm’s operations are currently goal oriented, as the firm plans to enlarge its scale, operations will lean towards being process oriented. In such situations it will be difficult to sustain an informal communication structure and there will be a realization for a more formal communication structure. The report evaluates this range and concludes that even though the current communication practices in the organization are satisfactory, there is always a scope for improvement as there as in scenarios of expansion. The organization should strategize communication culture to maintain...
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...Stuart(2005) argues why annual report is still important. He provides four points that annual report can offer to show the next horizon and resonate with shareholders. Those key messages can guide shareholders effectively in order to realize high financial results. This article explains the report question efficiently what necessary messages and major method communication is demanded to shareholders and possible inventors. While it is limiting since the article come down to checking the characteristic an annual report needs which can exchange ideals efficiently with its main readers. In addition, Stuart(2005,P.2) illustrates many success examples how DTCC change their annual report by using some new methods such as benchmarking approaches and techniques, set up senior communication officer. Those examples are rarely and cannot be seen as evidence. The lack of the source is perhaps it is useful in DTCC but the author does not show some evidence whether they can be used in other companies to communicate with shareholders. Text 1 Goldstein, Stuart Z. 2005, ‘Unleashing the power of the annual report at DTCC’, Strategic Communication Management, vol.9, no.3, pg.30 Text 2 Arumugam, S. 2005, ‘Navigating the web of Financial Reporting’, EBF，issue 23 winter 2005/6, pp.51 Text 3 Australian Shareholders’...
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...The Key to a Thriving Business: Internal Communication Presented to Mark Medicoff Lecturer John Molson School of Business Concordia University Prepared by Student Comm 212 Section F John Molson School of Business Concordia University October 21, 2008 Table of Contents Executive Summary............................................................................................................iii Introduction..........................................................................................................................1 Background..............................................................................................................1 Purpose Statement....................................................................................................1 Research Methods....................................................................................................1 Body.....................................................................................................................................1 Keys to International Success..................................................................................1 Internal Communication in Business.......................................................................2 Microsoft’s Success in the International Market.....................................................2 DHL’s Success in the International Market.............................................................3 ...
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...Sample Outline for a Strategic Communication Action Plan The following is an example of an outline for a strategic communication action plan for XXXX County Schools based on the recommendations from an NSPRA Communication Audit Report. The suggested goals were taken from the guiding principles, objectives and action steps detailed in the recommendations in the report. The plan also indicates which of the district’s strategic directions (or goals) the communication goals most directly relate to. Please note that this is an outline and not a complete plan, as there are sections that Communications Office staff and administrators need to address, such as budget, timelines, responsible parties and evaluation measures. Ongoing communication and public relations activities should also be added. While this represents a substantial start on developing a comprehensive communication plan, it requires the input and direct involvement of XXXX County Schools staff and patrons in order to prepare a final plan. Strategic Direction: Highest Student Achievement Suggested Goal: Position XXXX County Schools as “the district of choice” for quality teaching, learning and student achievement. Objectives • Develop clear, consistent messages that are delivered in “one clear voice.” Action steps: ♦ Create a theme. Target audience: Staff; parents; community Budget: Timeline: Responsible persons: Evaluation measures: ♦ Develop key messages for staff, board and key communicators. Target audience:...
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...The Changing Nature of Global Economy and the Need for Strategic Communication Business today has become a very big venture and the need for expansion into the global economy is deemed necessary for large company growth. Business’s entering into the global market will need strong communications in order to survive a global economy. The concept of strategic communications will allow a company to expand worldwide with the competency that the correct message is being portrayed. The concept of strategic communications involves understanding the meaning of the strategic communications, the different levels of communications, and the advantages of utilizing strategic communications. Strategic communications, in short terms, is the utilization of the best avenue to portray the message and concept at hand. The definition version is infusing communications efforts with an agenda and a master plan. Typically, that master plan involves promoting the brand of an organization, urging people to do specific actions, or advocating particular legislation. The topic of strategic communications is important because it increases different avenues of communication, provides a consistent and well coordinated delivery of the message or concept, and overall demonstrates the level of professionalism the company has by following distinct procedures. A company operating in a global business market has three different levels the producer can take in order for the consumer to recognize their product...
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...Integrated Marketing Communications Plan | [Company name] | | | | | Product name: | Click here to enter text. | Prepared by: | Click here to enter text. | Modified date: | 9/18/2008 | | | Table of Contents 1 Executive Overview 4 1.1 Scope of this Integrated Marketing Communications Plan 4 1.1.1 Marketing Objectives 4 1.2 Communications Objectives 4 1.3 Communications Strategies 4 1.4 Issues and Challenges 4 2 Situational Analysis 4 2.1 Product History 4 2.1.1 Product background 4 2.1.2 Current problems facing product 4 2.1.3 Past integrated marketing communications oR advertising themes 4 2.1.4 Past integrated marketing communications budgets 4 2.1.5 Past to present media spending 4 2.1.6 Current messaging 4 2.1.7 Customer trends 4 2.2 Current Marketing Situation 4 3 Target Audiences 4 3.1 Target Audience 4 3.2 Key Evaluation Criteria 4 3.3 Target Audience Profiles 4 3.3.1 Customer Profiles 4 3.3.2 Industry Analysts and Publications 4 4 Competition 4 4.1 Product Comparison 4 4.2 Barriers to Entry 4 4.3 Competitor Differentiation 4 4.4 Key Competitor Net Impressions and Messages 4 5 Branding and Messaging 4 5.1 Branding Architecture 4 5.2 Positioning Statement 4 5.3 Value Propositions 4 5.4 Major Messages 4 5.4.1 Major Messages for Customers 4 6 Communications Vehicles 4 6.1 Communications Process and Vehicles for Customers 4 7 Tactical Calendar 4 8 Budget 4 9 Metrics 4 ...
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...Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications University of Phoenix MMPBL/500 David Rollins May 17, 2010 In the last three years Global Communications has faced declining stock prices that have shaken stockholder confidence in the company. Increased competition from the cable industry and their inability to update systems and processes with new technology and contributed to their decline. Global Communications must identify future trends and threats if they want to increase market share and gain a competitive advantage. Gap Analysis: Global Communications In response to the external threats from competitors Global Communication has re-evaluated their current business model and has embarked on a new strategic plan. Whereas this new course may lead them to regain market share they failed to recognize the value of their long term workforce. Global Communications has to take action and respond to the external threats in the telecommunications industry if they are to remain competitive. Whereas these changes may bring success they are full of challenges. Examples of these challenges include implementing the new strategies so they succeed in improving the company’s current position in the telecommunication industry and effectively deal with pending litigation from the Union who strictly opposes the outsourcing of call centers to Ireland and India as this will contribute to laying off employees in the United States. The corporate...
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...Communication The criminal justice system most develops a strategy implementation plan to have an effective communication flow through the chain of commands. “Research has shown that enterprises[often] fail at execution because they go straight to structural reorganization and neglect the most powerful drivers of effectiveness- decision rights and information flow”( Hoover, 2010). Agency in the policy department process should have an underlying strategy that pushes communication through the government department. Most law enforcement and government agencies fall in the trap of not following information through out the departments. Strategic communication plan helps agency’s core message, strategy, values, purpose, and mission to persuade key stakeholders and enhance positioning. Depend how the agency group them together there are four components that helps provide a roadmap to get from strategy development to implementation. Rational statement analyzed and summarizes the strategic communication plan goals and objectives that will move the organization toward strategy implementation. Situational analyze determines where the organization is today and where is heading. Situational analyze also identify issues, challenges, and barriers to communication along the way. Vision key function is to eliminate gang activity in neighborhood, disrupt the flow of drug, and reduce crime. Core values are a method that asks leader and employees if the current organization culture...
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...1. What is Strategic Account Management? * Strategic account management is a systemic process for managing key interactions and relationships with critical accounts * 20% of customers generate 80% of the revenue/profit * Strategic accounts tend to provide a disproportionate share of a firm’s revenue/profit * Must manage account relationships, and be accountable for ongoing and long-term financial growth 2. 3. What are the benefits of Strategic Account Management? * Strategic account management can offer a competitive advantage, the key to greater loyalty, and the road to higher profitability * A well-designed and well executed strategic account management program can minimize, or in some cases, eliminate competition 4. What are the challenges of implementing Strategic Account Management? * Programs falter when firms underestimate the time, resource requirements, and complexity of rolling out the program * Creating a systemic way to manage strategic accounts is a little like putting down the road as you’re driving on it * You must maintain your firm’s financial performance while reinventing the way it serves its most critical customers. This is perhaps the greatest challenge in implementing strategic account management. 5. Create cross-functional executive leadership * This leadership helps create and communicate the urgency that ensures organizational commitment to strategic account management * These cross-functional...
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...socially. While offshore outsourcing is associated with several benefits, these ventures also pose many risks. In this report, I am going to discuss various factors affecting the offshore outsourcing, including risks involved, the challenges faced by managers in these collaboration initiatives, and solutions that may aid in overcoming those challenges. Executive Summary The report outlines the prevailing trends of offshore outsourcing in a global perspective. The purpose of the report is to provide members of the Executive Board Committee, Educational Testing Service with the information essential for considering offshore outsourcing as a strategic decision. It also highlights the risks, challenges, and potential solutions of offshore outsourcing. Despite its widespread diffusion over the years, management of offshore outsourcing projects continues to challenge organizations. Competitive advantages, such as lower cost, technical knowledge, etc., are key factors to search for external solutions. While offshore outsourcing is associated with several important benefits, it also entails number of risk factors. In order to manage outsourcing decision, it is important to have a clear understanding of various risks posed in collaboration initiatives, challenges faced by managers, and solutions that may allow overcoming some of these issues to succeed in these ventures. Introduction Offshore outsourcing or outsourcing for short is the delegation of non-core operations or jobs from...
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...particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marketing communication, the opportunities and challenges raised by online communication, and the structure of an efficient integrated online marketing communication system. Findings – The transparency, interactivity and memory of the internet force the organisation to adopt a proactive-reactive attitude in online communication, and to combine consistency and continuity with flexibility and customisation. Research limitations/implications – The number of interviews used to collect primary data is relatively small; the use of the information collected is general and unstructured; and the findings are applicable only to online customer product retailers. Practical implications – The messages sent by the company to its online audiences have to be transformed/adapted in a three-stage process. Originality/value – The paper identifies the specific opportunities and challenges raised by the internet for integrated marketing communication, and proposes an original model for the adaptation of online messages to core corporate values, communication strategy and tactics, and targeted audience/communication channels. Article Type: Research paper ...
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...Integrated online marketing communication: implementation and management ˘ ˘ Calin Gurau GSCM-Montpellier Business School, Montpellier, France Abstract Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marketing communication, the opportunities and challenges raised by online communication, and the structure of an efficient integrated online marketing communication system. Findings – The transparency, interactivity and memory of the internet force the organisation to adopt a proactive-reactive attitude in online communication, and to combine consistency and continuity with flexibility and customisation. Research limitations/implications – The number of interviews used to collect primary data is relatively small; the use of the information collected is general and unstructured; and the findings are applicable only to online customer product retailers. Practical implications – The messages sent by the company to its online audiences have to be transformed/adapted in a three-stage process. Originality/value – The paper identifies the specific opportunities and challenges raised by the internet for integrated marketing communication, and proposes an original...
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...'Communication Challenges at work place ' Chapter # 1 INTRODUCTION 1 'Communication Challenges at work place ' Grameenphone the leading telecommunications operator of Bangladesh is part of Telenor Group which has presence in 13 markets across Europe and Asia. Before Grameenphone’s inception, the phone was for a selected urbanized few. The cell phone was a luxury: a flouting accessory for the select elite. The mass could not contemplate mobile telephony as being part of their lives. Grameenphone started its journey with the Village Phone program: a pioneering initiative to empower rural women of Bangladesh. The name Grameenphone translates to “Rural phone”. Starting its operations on March 26, 1997, the Independence Day of Bangladesh, Grameenphone was the first operator to introduce GSM Technology in this country. Grameenphone pioneered the then breakthrough initiative of mobile to mobile telephony and became the first operator to cover 99% of the country’s people with network Since its inception Grameenphone has built the largest cellular network in the country with over 9700 base stations. Presently, nearly 99 percent of the country's population is within the coverage area of the Grameenphone network. Grameenphone has always been a pioneer in introducing new products and services in the local telecom market. Grameenphone was also the first telecommunication operator in Bangladesh to introduce the pre-paid service in September 1999. It established...
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...AMAZON.COM: GLOBAL STRATEGIC ANALYSIS IN INTERNET AND ONLINE INDUSTRY: THE FUTURE OF ONLINE SHOPPING COMPETITION SYSTEMS. 5/6/2015 Group Global Strategic Analysis Project for MGMT 471 Role of the Global Corporation Executive Summary Amazon.com, Inc. is an American electronic commerce company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the United States.[12] Amazon.com started as an online bookstore, but soon diversified, selling DVDs, Blue-rays, CDs, video downloads/streaming, MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry. The company also produces consumer electronics—notably, Amazon Kindle e-book readers, Fire tablets, Fire TV and Fire Phone — and is a major provider of cloud computing services. Amazon also sells certain low-end products like USB cables under its in-house brand Amazon Basics. Amazon has separate retail websites for United States, United Kingdom & Ireland, France, Canada, Germany, The Netherlands, Italy, Spain, Australia, Brazil, Japan, China, India and Mexico. Amazon also offers international shipping to certain other countries for some of its products.[13] In 2011, it had professed an intention to launch its websites in Poland[14] and Sweden.[15] Names of All Group Members Awes Alrefae 8993 Yaman Naqawa 8282 Ahmad Alazmi 11608 Mohammed Alghoul Amazon.com: Global Strategic Analysis in internet and online industry: The Future of online...
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...1. What challenges does Thomas Schmall face upon becoming CEO of Volkswagen do Brasil (VWB)? Thomas Schmall was appointed as CEO by VWAG in 2007, but he already knew the business, because he had subsequently held different managerial positions in the company in different countries (South Africa, China and Mexico). He did not want to continue VWB’s strategy of cost reduction, capacity downsizing and employee layoffs. With the model of the German technology in mind to produce small, reliable vehicles, he had the vision to format a high performance team and let VWB become the automotive industry leader in sales, profitability, quality and innovation in a sustainable way. From 1999 until 2007, VWB faced a declining market share and financial losses, so Schmall and his new VWB management team started to introduce the balance scorecard. One of the main challenges of this introduction was to create a high performance spirit and to introduce the different aspects of the balanced scorecard internally. VWB also struggled continuing their export-led strategy and keeping their production minimum due to the Brazilian currency, relative to the euro and the dollar along with rising labor and material costs. Due to stiff competition in the auto industry world-wide, VWB faced the problem that they could not increase prices on shipped products. This resulted in excessing capacity costs and these would not be covered by the insufficient export margins. Although this was a challenge for Thomas...
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