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Strategic Competitiveness

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A – Submit your company’s final cumulative balanced scorecard, income statement and balance sheet.

B – Discuss the generic competitive strategy you selected for your company. Include the following in your discussion: What actions were built into your strategic plan to achieve competitive and financial success with that strategy. Why you selected the strategy you used. The company’s competitive strategy exclusively involves the specifics of management’s game plan for competing successfully; its specific efforts to please the customers, its offensive and defensive moves to counter the maneuvers of the competition, its responses to shifting market conditions, its initiatives to strengthen its market position and the specific kind of competitive advantage it is trying to achieve (Kreitner, 2010). The five competitive strategies are: low-cost provider strategy; broad differentiation strategy; focused (or market niche) low-cost strategy; a focused (or market niche) differentiation strategy and best-cost provider strategy (Kreitner, 2010). F Troop shoes used the Low-Cost Provider strategy. The Low-Cost Provider strategy is a competitive approach used in markets; where the customers are “price-sensitive” consumers. The company’s target was to have the lower costs of shoes than comparable quality products of our rivals. In making sure F Troop shoes has the low-cost advantage over its rivals, company managers have to ensure that they incorporate features and services that its consumers consider essential. In order for F Troop shoes to be successful in this endeavor, they had to pursue cost-saving approaches that are difficult for its rivals to copy (Kreitner, 2010). In order for F Troop shoes to be successful as a Low-Cost provider, management needs to scrutinize each cost creating activity and what factors can/will cause cost to either be higher or…...

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