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Strategic E-Business Model

In: Business and Management

Submitted By Tina0910
Words 2628
Pages 11
ITT101
Assessment IV
STRATEGIC E-BUSINESS MODEL

Lecturer: Sulaiman Alqahtani Authors:
ID 32827 Thi Hong Thanh Tran
ID 31953 Valeria Spreafico
ID 32094 Suyesh Chhetri
ID 28698 Van Son Nguyen
ID 34290 Ngi Khai Lee

TABLE OF CONTENTS

1. Executive summary 3 2. Business description 4 2.1. Mission 4 2.2. Objectives 4 2.3. The Company 4 2.4. Our values and commitments to the community 4 2.5. Keys to success 5 2.6. Company Ownership 5 3. Product 6 3.1. Product Description 6 3.2. Features and benefits of the products services 6 3.3. Technology 6 3.4. Future Product and Services 6 4. Market Analysis Summary 7 4.1. Market Analysis and Segmentation 7 4.2. Industry Analysis 7 4.3. Competition 7 4.4. Customer Buying Behaviours 8 5. Strategy and Implementation Summary 8 5.1. Business Infrastructure 8 5.2. Management responsibilities 8 5.3. Business facilities and Accessibility – Website 9 5.4. Marketing Strategy 10 5.4.1. Distribution Strategy 10 5.4.2. Advertising and Sales Strategy 10 5.5. Budget and First forecasted opening year 11 6. Conclusion 12 7. Reference List 13 8. Appendices 14 8.1. Appendix 1 – Home Page 14 8.2. Appendix 2 – Cart 15

1. Executive summary

Jewellery has become one part of our everyday life. A beautiful piece of jewellery always seems to complete the dressing of any special occasion. However, there is no one who likes to wear the same jewellery that everyone has. Le Dita Magiche offers originality to its customers with its handmade jewellery at an affordable price.
This business proposal presents the e-business model for a private owned jewellery company.
Le Dita Magiche is a start up jewellery company and at this stage relies on a single artist. All items are unique handcrafted using new or recycling materials. Future plans involve

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