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Strategic Engineering & Marketing Communication

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Strategic engineering & marketing communication.

The first step will be to establish the efficiency of the cycle of communication currently being used. The objective being to identify gaps and recommend improvements in the communication process. Branding strategies will refer to the specific activities the high-technology company will undertake in order to create product awareness and prominence in the target market. Modern global product innovations in the engineering departments are facing cut-throat competitions more than ever before. Streamlining the firm’s internal communication between engineering and marketing involves attention to employees and customer service and support. This will be in line with (Bidgoli, 2010p.432; Gupta, 2008) theory that strategic marketing requires everyone and all departments to work together.

The four ways in information communication technology models involves designing a marketing strategy that considers the extremely complex and fast innovations in engineering with the conflicting consumer demands and disruptive technologies. The market demands require that the engineer produces what the consumer prefers in regard to both cost and technology. The marketing business world requires timely information on what other competitors are producing in addition to customer concerns on product and quality of service. A communication process that is supported by a decentralized form of organization should enhance a strategic communication between the engineering and marketing departments (Riggs, 1983). A sales representative on a particular product line should be able to inform his/her immediate supervisor on the consumer behavior. An example is knowledge of specifics like consumer preference on the product differentiation features. The supervisor should then communicate the combined findings and send to engineering department

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