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Strategic Finance Issues - Woolworths Ltd

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Executive summary

This report presents a detailed financial performance analysis of Woolworths Limited for Financial Years (FY) 2013 and 2014. The report takes an approach that aims to highlight industry trends before commenting on the financial performance of the company. This critical analysis is carried out through the examination of important financial ratios to assess the short-term solvency (liquidity), long-term solvency, profitability, management’s efficiency, and market based ratios of Woolworths.
Finally, the report ends with a concluding comment offering input on the managerial directions that are currently taken by Woolworths and how market value will continue to increase based on sound decisions and management.

Table of contents

1. Introduction............................................................................................................... 7

2. Economic Outlooks…............................................................................................... 7

3. Industry Profile………………….............................................................................. 7

4. Ratio Analyses…………………………………………………….......................... 8

4.1 Liquidity Analysis................................................................................................... 8

4.2 Long-Term Solvency Analysis.................................................................................9

4.3 Profitability Analysis.............................................................................................10

4.4 Management Performance Analysis……………………………………..……….11

4.5 Market-Based Analysis…………………………………………………………..12

5. Yearly Performance………………………………………………………………..12

6. Concluding Comments…………………………………………………………….13

References……………………………………………………………………………15

Apendix………………………………………………………………………………16

1 Introduction

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