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Strategic Management 2

In: Business and Management

Submitted By wmeyerii1976
Words 2333
Pages 10
Strategic Plan, Part II: SWOTT Analysis
BUS/475 – Integrated Business Topics January 16, 2012
Healthy Place is a therapy store focused upon relaxation as an aid in healthy living. Healthy Place provides a variety of products, tools, and techniques for customers to practice at home relaxation therapy. These products include body and cosmetic services, aroma therapy products, reflexology, perfumes, and candles. The achievement of a healthy balance of mind, spirit, and body is Healthy Place’s focus. Herein, an SWOTT analysis will be conducted and explained, internal/external analysis of Healthy Place in relation to forces and trends which are; Economic, Legal/Regulatory, Technological, Innovation, Strategy, Structure, Resources, and Culture.
SWOTT Analysis In order to conduct an SWOTT, Healthy Place needs to answer questions adequately about the company’s strengths; what are the advantages, resources, strengths in the market, and what does the company do better than the competition. The company needs to assess what factors will contribute to a loss in sales and revenue. Once again, this needs to be considered from an internal and external perspective paying close attention to what the customer’s feelings are. Once Healthy Place has established the strengths and weaknesses, the company then needs to figure out where the opportunities for the future of the company are. When assessing the opportunities the company needs to ask the following questions; what are the trend purchasing patterns of the customers, what opportunities does the company see facing them in the future, and what are the changes in technology and the markets. Additional areas for Healthy Place to look for opportunities are to assess the strengths and see which ones that can lead to a new opportunity. Another way for the company to find opportunities is to look at the weaknesses and assess which...

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