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Strategic Management Analysis for Wal-Mart

In: Business and Management

Submitted By huichee1992
Words 7179
Pages 29
WAL-MART STORES, INC
Step 1: Identify the Firm’s Existing Vision, Mission, Objectives, and Strategies.
Vision and Mission:
There is no formal vision and mission of Wal-Mart available in this case study.
Objective:
Wal-Mart is a retail store that strives to excellently serve, respect and focus on both domestic and international customer by providing every-day low prices’ general merchandise to satisfy customers’ needs and help customers to save money.
Strategies:
1. Forward Integration * Wal-Mart acquired four stores and six sites from Makro, the Korean Club store retailer. (pg 614) 2. Horizontal Integration * Wal-Mart had acquired entrenched, dominant player, the Wertkauf hypermarket chain in Germany. (pg 611) * Wal-Mart acquired 229 stores of Asda Group PLC, the UK’s third largest supermarket chain. (pg 615) 3. Product Development * Wal-Mart reported experimenting internationally with new operational elements, including jewelry, one-hour photos, optical labs, and online home-delivery programs. (pg 605) 4. Market penetration * Wal-Mart plans to add another 50 German stores by the year 2003. (pg 614) * Wal-Mart plans to open 120-130 new stores in existing international markets. (pg 616) * Wal-Mart announced plans to open 44-55 new stores, 200 new Supercenters, 20-25 new Neighborhood Markets, and 40-45 new Sam’s Clubs. (pg 616) 5. Cost Leadership * Wal-Mart foresaw opportunities to serve customers in other countries, using its management and IT skills, purchasing scale, and corporate mentality of keeping costs low. (pg 607) * Sam’s Clubs used high-volume, low-cost merchandising, minimized handling costs, leveraged their buying power, and passed the savings on the members.

Step 2: Develop Vision and Mission Statements for the Organization
Below is the proposed vision and mission statement for Wal-Mart:
Vision
To be the...

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