TABLE OF CONTENT 1.0 Introduction 2 2.0 Measurement of Success 2 3.0 Reasons Behind FedEx Corporation’s Success 4 3.1 Excellent and Leading Service Quality 4 3.2 Effective Employee Management 4 3.3 Intended Acquisition Strategy 5 3.4 Sustained Innovation 5 3.5 Global Reach and Further Expansion 5 3.6 Pursuance of International Market Dominance 5 4.0 Justification of FedEx Corp. Success 6 4.1 Value Chain Framework 6 4.1.1 Support Activities 6 4.1.2 Primary Activities 7 4.2 VRIN Framework 7 4.2.1 Value 7 4.2.2 Rarity 8 4.2.3 Inimitability 8 4.2.4 Non – Substitutability 9 4.3 International Strategy 9 5.0 Contribution of Leadership 11 5.1 Traits Theory of Leadership 11 5.2 4E’s of Leadership 11 5.1.1 Envision 11 5.1.2 Enable 12 5.1.3 Empower 12 5.1.4 Energise 12 6.0 Challenge for Future Success 13 6.1 Intense Competition 13 Reference List 14
LIST OF FIGURES
Figure 2.1: Annual Financials of FedEx Corp…….……………………………………………………………………2
Figure 2.2: FedEx Market Share…………………………………………………………………………………………….3
Figure 2.3: Air Freight & Logistics Market Growth…………………………………………………………………3
Figure 2.4: Customer Satisfaction Benchmark……………………………………………………………………….4
Figure 4.1: Porter's Value Chain Framework………………………………………………………………………….6
Figure 4.1.2: FedEx Primary Activities……………………………………………………………………………………7

1.0 Introduction
According to Amsler et al (2010), the market of shipping and transport logistics has become a leading contributor of economic growth. As one of the leading transportation and Information Company in the world, Federal Express Corporation has come a long way into success, founded in 1971 by Frederick W. Smith and incorporated in 1998 as FedEx Corporation. (FedEx Corporation: History, 2014). 2.0 Measurement of Success
It is only the sole purpose of a business to reach success, yet how can we