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Strategic Management and Strategic Competitiveness

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Submitted By thomasgil
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Strategic Management and Strategic Competitiveness

Name

Professor

BUS 499 Business Administration- Capstone

Strayer University- Maitland Campus

April 13, 2014

Abstract

The purpose of the paper is to research and understand how the changes of globalization and technology have impacted the Airline industry. This paper will also apply the industrial organization model and the resource-based model to determine how the Airline industry earn above-average returns. This paper will explain how the Airline industry’s success is through its mission and vision statements with Southwest Airlines as an example. Finally, this paper will evaluate how the importance each category of the stakeholder impacts are to the overall success of the Airline industry.

Globalization and Technology

In today’s business industry, the globalization process has become an important aspect and fundamental force. The elements that contribute to globalization is the environment, culture, regulation and technology and production. While the advancements globalization has increased greatly, so has the advancements in airline industry with their aircraft (Shevell, 1999). Globalization also provides a great amount of potential profits to nations and their corporations (Button, 2008). Air transportation has evolved into a major industry (Kroo, 1999). The airline industry’s continuously grows and is facilitated through its international investment, tourism, world trade and economic growth (Kroo, 1999). According to Siliang Yang, due to the advancements of technology, airlines have been able to increase its distribution of tickets by e-commerce and the internet (Yang, 2001). Technology has completely made it easier for passengers to view and book flights for traveling. Travelers can get their e-tickets and book their flights through…...

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