Strategic Management
Assignment #1
Lynne Schmold 000533167
Case Study - Google
Strategic Management
Assignment #1
Lynne Schmold 000533167
Case Study - Google

Table of Contents

Contents Job Description 2 Organizational Chart 2 Plan Development 2 Reason for Plan 2 Competitive Analysis 2 Environmental Scan 2 External Environment 2 Internal Environment 2 Company Assets 3 Physical 3 Intellectual 3 Current Life Cycle 3 Ethics 3 References 3

Job Description

The Marketing Manager’s job description includes being responsible for creating and implementing Google’s marketing strategies to successfully represent the company’s goals and main objective.
The responsibilities and duties of the marketing manager includes but is not limited to: * Identifying potential markets * Oversee new product introductions * Develop pricing strategies * Supervising marketing department

Organizational Chart

Board of Advisors
Board of Advisors
Board of Directors
Board of Directors

Marketing department
Marketing department
Business Development
Business Development
Marketing and Resource Manager
Marketing and Resource Manager
Management and Administration
Management and Administration

Plan Development

It is expected that the sales of Google are to grow by 10% in the next year. The plan that is going to be implemented is to promote the potential for more mobile options into the current products offered. Instead of offering certain types of phones, like LG, Samsung etc. there will be a full Google Mobile Application (App) that can work will all mobile smartphones. This would in turn increase Google’s power over the mobile market and in internet advertising. The job of the marketing department is to ensure the new App is up to date for all smartphones.

Reason for Plan Some may ask, “Why?” The reason of this plan is to simply get the Google name more out