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Strategic Management in Banking Industry

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A PROJECT REPORT ON STRATEGIC MANAGEMENT.

SUBMITTED TO : NIILM-CMS

SUBMITTED BY: SIDDHARTH ATMARAMANI PGDM (2010-2012)

ROLL NO. 2010169

UNDER THE GUIDIANCE OF: MS.RITU SRIVASTAVA

ANSWER 3 : OPERATIONAL EFFICIENCY OR STRATEGY For a company to be successful it is required for it to be flexible enough to adapt to the changing economic conditions. They must outbeat their own benchmarks continuously to achieve best practices. For example regarding axis bank :

Profit after tax up 34.76% to `3,388.49 crores Net interest income up 31.14% to `6,562.99 crores Fee & other income up 32.39% to `4,135.16 crores Deposits up 33.93% to `189,237.80 crores Demand deposits up 17.78% to `77,767.40 crores Advances up 36.48% to `142,407.83 crores Retail assets up 33.32% to `27,759.23 crores Network of branches and extension counters increased from 983 to 1,390 Total number of atms went up from 4,293 to 6,270 Net npa ratio as a percentage of net customer assets down to 0.26% from 0.36% Earnings per share (basic) increased from `65.78 to `82.95 Proposed dividend up from 120% to 140% Capital adequacy ratio stood at 12.65% as against the minimum regulatory norm of 9% And also they must nurture a few core competencies to stay ahead of rivals. Eg.

Rivals can quickly copy any market position and competitive advantage is at best temporary. For example, in the banking industry if any bank comes up with a new product or scheme or merges up with other or introduces cost cutting approaches other banks also follow them immediately and that particular scheme is then easily intimated by others. This act of banks copying/intimating one another leads to no form of a benefit to the parties concerned. It only leads to destructive competition or hyper competition. This situation ultimately makes a firm to shutdown operations. For example, Bank of Rajasthan getting acquired by ICICI

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