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Strategic Management in Dynamic Environments

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Strategic Management in Dynamic Environments

November 7, 2011
The Social networking industry has grown tremendously within the last few years. Consumers have gained many strategies for communications using the social networking websites. Using the social media in today's society has assisted consumers in many ways. Social networking websites can allow users to advertise, campaign, and even buy things. Many users utilize the social networking sites for searching and communicating with long lost friends, family, or even co-workers. There are a few social networking websites that are more popular than others such as Facebook, My space, Twitter, Craig list, and you tube. There is some significance to all of these, and they all have matured in this previous year. According to Reality Digital states the latest demographic data for the leading social network sites. It states, "The median age of twitter users remained firm at 31 between May 2008 and May 2009, while both my space and Linked IN saw a one year age drop year-over-year from 27 to 26 and 40 to 39, respectively. The most dramatic change was from facebook which shot up to 33 years old from 26 years old in 2008."(Reality digital).

Many companies have adjusted very well to the social networking industry. Since features in the social network have veered towards the businesses now, many companies have gained in sales and profits. I think Mr. Brian Solis said it best, some adaptations are: "Return on Engagement, Return on Participation, Return on Involvement, Return on Attention, and Return on trust."(Solis,2010). He uses the adaptations as stages that a company integrates into. Each adaptation illustrates what is being done within the company during the industry such as Return on engagement is the time that is put into as well as on the website. Participation is when users are actually participating on the

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