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Strategic Management Project on Sap Ag

In: Business and Management

Submitted By mariagiulianisii
Words 9727
Pages 39
Maria Giulia Nisii
Katarzyna Rybak
STRATEGIC MANAGEMENT PROJECT ON
SAP AG

TABLE OF CONTENTS
1. Executive Summary…………………..…………….……………. Pg 3
2. Description of the Company....……………………..…………….. Pg 5
3. Business Software Industry Analysis…………………………….. Pg 7
4. SAP Internal Analysis……..………………………….………….. Pg 11
5. SAP Competitive Strategy..……………………………………… Pg 15
6. SAP Vertical Integration…………………………………………. Pg 18
7. SAP International Strategy………….……………………………. Pg 20
8. SAP Non-Diversification and Sybase Acquisition……………...... Pg 23
9. SAP Strategic Alliances.………….………………………………. Pg 26
10. Conclusions and Recommendation…………………………........ Pg 28
11. References Section..………………..……………….………..….. Pg 30

1. Executive Summary
We are two students of Carlos III University of Madrid and our report purposes were the ones of detecting the main lines of SAP strategy and finding out which were the key success factors for the company.
SAP AG is a German multinational software corporation that makes enterprise programs to manage business operations and customer relations. It is one of the largest software companies in the world and is the market leader in enterprise resource planning applications (ERP programs).
First of all, to start our research, we identified how the business software industry was looking like to understand the company’s surrounding environment.
The industry of e-business is using Information Technology (IT) and the Internet to conduct business in order to operate, quickly, efficiently and profitably. The companies that are operating in this market supply integrated business application software designed to provide cost-effective comprehensive solutions for businesses.
To deeply analyze our company’s market, we applied the Porter’s Five Forces method and we found out that the absence of proper suppliers and substitutes positively affect the actors that...

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