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Strategic Management - Robin Hood

In: Business and Management

Submitted By kayali
Words 1677
Pages 7
3/22/2015
3/22/2015
SP2
MODULE 1 – GROUP F
Case Analysis: Robin Hood
SP2
MODULE 1 – GROUP F
Case Analysis: Robin Hood

Khemattie Ali (IR) * Sandra Alilovic * Mohammed Musa * Jorge Castro Manrique * Clayton Pereira * Brianne Cartmill * Elena Bayazitova

Khemattie Ali (IR) * Sandra Alilovic * Mohammed Musa * Jorge Castro Manrique * Clayton Pereira * Brianne Cartmill * Elena Bayazitova

Table of Contents

Current Strategy 1 Vision and Mission: 1 Problem Statement 2 Analysis of the environment 2
Internal Analysis 2
SWOT and Porter’s Analysis 3 Strategic Alternatives 5 Recommendations: 5 Literature interpretation questions 6 References 6

Current Strategy
Robin Hood’s (RH) current strategy is one of focused differentiation, which consists on an organization concentrating its efforts within a specific region. His objectives were focused on forging a disciplined band and united in enmity against the Sheriff. RH’s methods and policies in achieving his objectives have generally been to “rob the rich and give to the poor” (Gamble, Thompson & Peteraf, 2013, p. 399). This varies from the strategy of their major competitor, Prince John, who implemented a regressive taxation system in England.
The strategies are based on the following:
1. Emotional appeal: personal devotion - his personal dislike of the Sheriff and the government.
Mass appeal: the majority of population in the country were revolting against the abuse of power by authoritative figures and the level of injustice. As a result, RH’s actions were met with a high level of approval from the masses. 2. Strategic location (close to main roads) and familiarity with the area. 3. Innovative organizational concept- corporate citizenship (RH did not want to be just a robber, as he wanted to

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