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Strategic Management-Vodafone

In: Business and Management

Submitted By PriyankaKiran
Words 4426
Pages 18
Contents Introduction 1 Role of strategic marketing in an organisation and links between strategic marketing and corporate strategy (1.1 & 1.3) 2 Process of Strategic Marketing and elaborate each stage in the diagram. Give example from your chosen organisation (1.2) 2 Defining Mission 3 Environmental Analysis 3 Formulation of Marketing Objectives 3 Strategy development 3 Evaluation & Implementation 3 Models used in strategic marketing planning and the model used in Vodafone plc (2.1) 4 Strategic Positioning and marketing tactics & the theory practiced in Vodafone group plc (2.2) 5 Merits of relationship marketing and 4P theory in Vodafone with accordance to RM. (2.3) 6 Marketing techniques to ascertain growth opportunities in a market and appropriate strategic marketing objectives for the chosen market (3.1 & 3.3). 7 Porter’s Generic strategy (3.2) 7 Cost Leadership 8 Differentiation 8 Focus 9 Internal analysis (4.1) 9 External environment, SWOT & PESTLE analysis (4.2) 10 SWOT analysis of Vodafone Group plc. 10 PEST analysis of Vodafone group plc 11 Strategic marketing responses to key emerging themes in a marketing strategy (4.3). 12 Conclusion 12

Introduction

In this project, the Vodafone Group Plc headquartered at London, UK is considered for analysis. The Vodafone group plc started its journey from the very first call made in UK on 1 Jan, 1985.Now after a long way of 29 successful years; Vodafone group has emerged to be the world’s second largest telecommunication company with more than 400 million customers around the world operating in 30 countries and with more than 50 networks tie-up (Vodafone, 2014).
Role of strategic marketing in an organisation and links between strategic marketing and corporate strategy (1.1 & 1.3)

Strategic marketing for a business is the identification and development of its major area of…...

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