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Strategic Management of Tenfold Organic Textile

In: Business and Management

Submitted By cmar49
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MGW3401 – STRATEGIC MANAGEMENT
Tenfold™ Organic Textile
Case Analysis Report

Lecturer: Dr Chong Yit Sean, Esther
Tutor: Dr Tan Seow Kian, Sharon

Cheok Huei Chun (24826200)
Teoh Tong Aik (26094193)
Florian Navintach Zeorelli Samerawickreme (24729833)
Clement Marsha (25342754)
Habiba Almahrooqi (25384589)

Table of Contents
Executive Summary
1.0 Introduction
1.1 Purpose of the report
1.2 Company information
1.3 Assumption
1.4 Methodology
1.5 Purpose of Report
2.0 Strategic Analysis
2.1 SWOT ANALYSIS
2.1.1 Strengths
2.1.2 Weaknesses
2.1.3 Opportunities
2.1.4 Threats
2.2 Main issues
2.2.1 Issue 1
2.2.2 Issue 2
3.0 Evaluation of Alternative Strategies
3.1 Alternative 1
3.2 Alternative 2
4.0 Implementation
5.0 Conclusion
6.0 Reference list
7.0 Appendix 

Executive Summary

Tenfold™ Organic textile is a company that provides naturally dyed organic cotton products to consumers, manufacturers and retailers. Tenfold attracts its customers by being an environmentally responsible organization that produce apparel using eco-friendly and chemical-free dye. The purpose of this report it to analyze the strengths, weakness, opportunities and threats of Tenfold in order to address the main issues that the company can improve. Furthermore, using academic journals, two alternative strategies will be discussed to improve and enhance the organization’s strategic position. The first issue that Tenfold faces is that there are many brands that are being sustainable and socially responsible in the long run, however, not much apparel companies have the capacity to reach the goal with Tenfold to be the right partner. The second issue is that there are low barriers to entry as a result of highly fragmented market which allows more competitors in the market. Two alternatives are provided in this report....

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