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Strategic Management of Yahoo

In: Business and Management

Submitted By MelgieN
Words 2026
Pages 9
Strategic Management_Assesment01_Melgie Nebiar 701476_Ma. Janine So 701337_Rhea Lyn Haro 701495_2016BusT1L7B

The evolution of strategy planned at Yahoo and their response to unforeseen events happening in its external and internal environments.
The evolution of strategic planning of Yahoo was base on the improvement in their basic character and structures, educating the users in the internet world which is “Gerry’s Guide to the world wide web” which later on called yahoo and analyzing the competitive environment through over-viewing the industry’s demand with the use of internet economic features. (thompson, 2003)
The strategy begins when the founders of the yahoo Jerry Yang and David Filo accidentally created one of the world’s first web directories that enable to help the web users on finding things in the web (1994). Hypothetically it was an era of computers, expecting a lot of new users such as business related companies etc. and also involving curios individual to access the net world, later on, their directories called Yahoo stand for “yet another hierarchical officious oracle” (http:/www.yahoo.com).
Yahoo was drawing over 100,000 people a day that made to come with up with the new strategy making Yahoo into a business, the business model was derived revenues from renting advertising space on the pages of the fast growing directory. Coming up with this new strategy it needs a capital fund for the investment in servers which provide them by Sequoia Capital a Silicon Valley venture capital firm and putting the right person in the right position hiring an experienced CEO Andrew Koogle, a forty-five year old engineer with fifteen years of experience in the management of high-technology firms.
On their very innovative way of improving itself and contributing services for the convenience of the users, Yahoo continuously made it to success. The yahoo...

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