EXECUTIVE SUMMARY

Dell Inc. is an American multinational technology company based in Texas. Dell managed to enter Singapore market through foreign direct investment and relied on the sales of laptops, printers, and many more. In Singapore PC and laptop are used to assist daily activities supported with abundant Internet access, this makes Singapore a good market for computer and peripheral industry. There are a total of 6 parts in this report.

In the beginning of this report, a brief history and background of Dell will be shown. Then, in the second part of this report, advanced technology is shown as one of many vital keys in computer and peripheral industry along with lesser keys like economic, political, and demographic conditions. For the third part, an industry analysis using Porter 5 forces theory will analyze how those forces affect computer and peripheral industry generally. The second and the third part will focus on the industry as a whole. For the fourth and fifth part of this report, it will highlight Dell. The fourth part will show Dell’s strategic capabilities and how they help and enable Dell to survive and competitive in the industry. Meanwhile, the fifth part of this report will talk about Dell’s business strategy and how it transforms Dell to be a better company. The last part of this report will show the evaluation of Dell’s strategy evaluation that determines the sustainability of Dell.

TABLE OF CONTENT

1. BACKGROUND AND HISTORY 3
2. MICRO ENVIRONMENT ANALYSIS 4
3. INDUSTRY ANALYSIS 7
A. RIVALRY 7
B. THREATS OF NEW ENTRANTS 7
C. THREATS OF SUBSTITUTES 8
D. POWER OF SUPPLIERS 8
E. POWER OF BUYERS 9
4. STRATEGIC CAPABILITY 10
5. GENERIC BUSINESS STRATEGY 12
6. COMPANY AND STRATEGY EVALUATION 14
7. REFERENCES 15
8. APPENDICE