Strategic Management & Competitive Strategies
Scotteana Jones
Dr. Baghar Fardarnesh, PhD

Managers styles vary depending on the personality of the manager and the organizational structure of the company. We’ve learned that there are “A” type and “B” type managers in every organization. The managers style tend to dictate the working environment for the mid-level managers and staff. Competition is something that we all do as individuals, groups, cultures, large and small organizations as a way of proving to the other party involved that we are better or more dominant. When individuals compete, in most cases there is not a large wager involved however when organizations compete, they place the success of their companies financials and reputation on the line. Two of the largest companies I know of have different management styles, different organizational cultures, and have been competing for decades over being the top technological distributor and manufacturer in the world, and they are Apple, Inc. and Microsoft, Inc. Owners Bill Gates of Microsoft, and the late Steve Jobs & Steve Wozniak of Apple, Inc are probably three of the wealthiest and intelligent men in the industry. They share the dominant forces of being leaders in technology, yet sharing is not enough, they want the raining title.
Cultural History Started in 1975 by owner Bill Gates, Microsoft is known to be the leader in computer software and supplies. Microsoft has spent years perfecting its software products and continue to provide updates and improvements yearly. Although Microsoft has been successful with their software line, they saw the need to expand their services in other areas of the market. Microsoft now operates three sectors of business, the Platforms & Service sector, Microsoft Business, and the Entertainment & Devices sector. The expansion in