KENYATTA UNIVERSITY, SCHOOL OF BUSINESS,
DEPARTMENT OF BUSINESS ADMINISTRATION
MBA: STRATEGIC MANAGEMENT

Company Mission, Social Responsibilities and Ethics

External Environment

Internal Environment

Strategic Analysis and Choice
Possible?
Desired?

Long Term Objectives

Generic & Grand Strategies

Short Term Objectives

Functional Tactics

Policies

Organizational Structure, Leadership and Culture

Strategic Control and Innovation
IMPLEMENTATION OF STRATEGY
TOPIC: STRATEGY IMPLEMENTATION

WAMBUGU JOHN KAMAU

STRATEGY IMPLEMENTATION THROUGH SHORT-TERM OBJECTIVES, FUNCTIONAL TACTICS, REWARD SYSTEMS, AND EMPLOYEE EMPOWERMENT

Introduction
Strategy implementation is the manner in which an organization should develop, utilize, and amalgamate organizational structure, control systems, and culture to follow strategies that lead to competitive advantage and a better performance.

Steps in Implementing the Firms Strategies
Managers shift focus from strategy formulation to implementation successfully by doing the following right: * Identify short-term objectives: * Initiate specific functional tactics. * Outsourcing nonessential functions * Communicate policies that empower people in the organization. * Design effective rewards.

How are Short-Term objectives used in Strategy Implementation?

Short-term objectives are measurable outcomes achievable in one year or less. Short-term objectives provide much more specific guidance for what is to be done, a clear delineation of impending actions needed, which help translate vision into action.

Short-term objectives are usually accompanied by action plans. Action plans enhance these objectives in three ways. * Specificity: Identify functional tactics and activities that will be undertaken in the next week, month, or quarter as part of the business’s