Strategic management is the process of specifying an organization's objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans. It is the highest level of managerial activity, usually performed by the company's Chief Executive Officer (CEO) and executive team. It provides overall direction to the whole enterprise. An organization’s strategy must be appropriate for its resources, circumstances, and objectives. The process involves matching the companies' strategic advantages to the business environment the organization faces. One objective of an overall corporate strategy is to put the organization into a position to carry out its mission effectively and efficiently. A good corporate strategy should integrate an organization’s goals, policies, and action sequences (tactics) into a cohesive whole. To see how strategic management relates to other forms of management, see management.

What Is Strategic Management?
Strategic management is the art of managing employees in a way that maximizes the potential of achieving your business objectives.

• Communicate short-term strategy goals to employees and then manage employees in a way that holds them accountable for achieving strategic goals.

Long-Term Strategies
Short-term strategizing is essential, but alone it is simply not enough to help you meet your goals in business. To realize your long-term goals, you also need to develop long-term strategies, i.e. strategies covering a time span of one to five years.
Even though long-term strategies are less detailed than short-term strategies, they provide a road map that will guide you in your quest to achieve your goals and create a set of parameters that informs your short-term strategic management process.
It's worth noting that the most effective strategic management efforts employ both long-term