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Strategic Managment and Business Policy 13th Edition

In: Business and Management

Submitted By granvillebonjour
Words 478969
Pages 1916
Strategic Management Model



Evaluation and Control:


Long-range Plans

Putting Strategy into Action


and Threats

Resources and climate Societal
General forces


Reason for existence Objectives
results to accomplish by when

Plan to achieve the mission & objectives Policies
guidelines for decision making Industry analysis

needed to accomplish a plan

Cost of the programs Procedures
of steps needed to do the job

Strengths and

Chain of command

Beliefs, expectations, values Resources:
Assets, skills, competencies, knowledge

Feedback/Learning: Make corrections as needed

Actual results


and Business

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and Business
Thomas L. Wheelen

J. David Hunger

Formerly with University of Virginia
Trinity College, Dublin, Ireland

Iowa State University
St. John’s University

with major contributions by
Kathryn E. Wheelen
Alan N. Hoffman
Bentley University

Boston Columbus Indianapolis New York San Francisco Upper Saddle River
Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal
Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo

Editorial Director: Sally Yagan
Editor in Chief: Eric Svendsen
Senior Acquisitions Editor: Kim Norbuta
Editorial Project Manager: Claudia Fernandes…...

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