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Strategic Marketing Management

In: Business and Management

Submitted By Shamietadu
Words 326
Pages 2
Introduction
This document serves as a road map that details the context of marketing activities including * Goals and objectives of the distribution centre in the southern African region * Situational analysis mainly the strengths and opportunities that the organisation can maximise in the Sothern Africa region * Marketing strategies to establish market in the region
Goals and objectives * To establish market for Dreamland products in the Southern Africa Region * To market and distribute the products extensively * To be the most preferable organisation that supplies and distributes its products extensively. * To establish marketing and distribution systems that meets the needs of our customers using the most efficient and effective technology. * To provide distinctive, high quality books and related products in the Southern Region that suits their Educational Curriculum. * To build relationships and alliances where possible and maintain the high standards of the organisation
Situational analysis
The situational analysis starts with a snapshot of the current environment by providing strengths and opportunities looking at industry, competitors and the marketing environment.
The following are key factors that make the distribution centre more lucrative in the Southern Africa Region * Unique, high quality and competitive product * Product development through Research and Development to suit market trends * Strong communication networks due to global networking * Stable market due to use of foreign currency * Distinctive name, design and layout which makes the products more attractive and easily acceptable in the market * Improvement in the educational systems across the globe * Limited stock in children’s books in the region * Strong product support that enhance a distribution network.

Marketing strategies *

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