...WAITROSE IN CHINA PESTEL ANALYSIS An organisation (or) business effect or make the decisions depending on the factors in the macro environment.To analyse these external factors, the bussiness planners categorised to as PESTEL model.It is helpful strategic tool for understanding business position, market growth or decline, potential. PESTEL analysis is vital and used widely to understand the external factors affecting the organisation.It is a strategic external analysis used to evaluate (Political,Economic,Social,Technological,Environmental ,Legal) of a particular organisation or business.It is very important when you start operating in a new region or country.It also helpful to break your unconscious assumptions,and you can adapt to the reality of new environment. POLITICAL: political factors are how and to what degree a government interfere in the country economy.It includes areas like tax policy,labour laws, environmental laws,trade restrictions,political stability. ECONOMICAL:The factors include in economical are economic growth, interest rates,exchange rates,inflation rates.It is how government supports trading and business in the country. SOCIAL: Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. TECHNOLOGY: Technological factors include technological aspects such as research and development (R&D) activity, automation, technology incentives...
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...environmental influences as political, economic, social and technological forces. Sometimes two additional factors, environmental and legal, will be added to make a PESTEL analysis, but these themes can easily be subsumed in the others. The analysis examines the impact of each of these factors (and their interplay with each other) on the business. The results can then be used to take advantage of opportunities and to make contingency plans for threats when preparing business and strategic plans (Byars, 1991; Cooper, 2000). Kotler (1998) claims that PEST analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. The headings of PEST are a framework for reviewing a situation, and can in addition to SWOT and Porter’s Five Forces models, be applied by companies to review a strategic directions, including marketing proposition. The use of PEST analysis can be seen effective for business and strategic planning, marketing planning, business and product development and research reports....
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...uncertainty and high levels of risk aversion have created a tidal wave of change for American corporations. Organizations must embrace renewal strategies for specific reasons, such as improving, communication, efficiency, or decision making, rarely can an initiative successfully be deployed without strategic planning in the current hyper turbulent business world. It is with renewed vigor that Blue Sky Software must assess the organizations future operations with these new realities in mind. To prosper in the new globalized business world the Blue Sky Software organization must require a transformation from its executive team, its board of directors and its staff. The current change initiatives that must be undertaken are complex structural organizational changes. This goal demands a new set of leadership skills, empowered employees and clear decision making processes, allowing a highly adaptive orientation for the organization. The following report outlines such a path for Blue Sky Software. Adaptive Orientation Blue Sky Software has had remarkable success over its fifteen years of operations. Driven by the founder and Chairman of the board Max Blue, his vision and hard work created the products and services that have enabled all the current successes the organization has enjoyed. Max Blue's leadership and power style has been described as autocratic, and this has at times served as an excellent resource over the...
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...Table of Content 1.0 Introduction 2 2.0 Marketing Objectives 2 2.1 Existing issue and related marketing plan 2 2.2 Marketing objectives 3 3.0 Target Market and Positioning 3 3.1 Target market 3 3.2 Current market position 3 3.3 Planned improvement for current position 4 4.0 Marketing mix 5 4.1 Products 5 4.2 Pricing 5 4.3 Place 6 4.4 Promotion 6 Conclusions 6 Reference 7 1.0 Introduction Gloria Jean’s Coffee is one of Australia’s leading coffee shops. It is specialized in its own brand coffee products. Gloria Jean’s has been investing on product quality and customer consuming experience to build its brand image (Hospitality Magazine, 2011). The target market is people aged between 18 to 25 years old and mainly focuses on female customers (Garyali, 2010). Narrowed target market remains the weakness of Gloria Jean’s, compared to its competitors, such as Starbucks, which have a wider range of segment market. The market strategy of Gloria Jean’s is to expand its market share by enlarge the age range of its target market. Gloria Jean’s has strength in brand position, management innovation, and the only capsules suppliers for the coffee machine. But its weakness is obvious in narrow target market, not up-to-date brew machine, and undiversified product range. It is facing the threats from new entrants, new coffee products of nutrition concept and unfavourable economic condition. More opportunities for Gloria Jean’s to increase market share include co-operation...
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... Govt. T.R.S.College, Rewa (MP) Govt. T.R.S.College, Rewa (MP) The changing business conditions of the 21st century has led to companies facing issues ranging from globalization, economic uncertainty to new technologies and increasing consumer demands. In the automobile industry, as manufacturers design and build vehicles globally, their supply chains become increasingly complex with challenges that often stand in the way of profitability and higher shareholder value such as long order-to-delivery lead times, unreliable production schedules, excess inventory across the supply chain, lengthy demand planning cycles and lack of visibility of suppliers. The effect of the global economic meltdown increased the pressure on automotive executives to make right decisions about their supply chain for better performance. In a highly challenging and competitive environment such as today, where supply chain is a popular tool for improving the organizational competitiveness. OVERVIEW OF SUPPLY CHAIN MANAGEMENT IN AUTO-INDUSTRY [pic] The Auto Ancillary Industry can be Further Divided into Six Main Segments: ❖ Engine Parts - Engine assembly, fall into 3 broad categories: core engine parts; fuel delivery system; and others. ❖ Electrical Parts - The main products in this category include starter motors, generators, spark plugs and distributors. ❖ Drive Transmission & Steering Parts- Gears, wheels, steering systems, axles and clutches are the important components...
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...adulation and acceptance. Although our tech-savvy society eagerly anticipates new technological releases; at times there can be a resistance to innovation. The impact of technology on consumers can be affected by several variables. The method of introduction of the technology to customers, the added value of the technology relative to the technology currently being utilized, the support plan emplaced to address questions and concerns from customers and the importance of new partnerships with technology partners each plays an important role in how technology impacts clients. The method of introduction of new products to customers can be the defining characteristic of a brand; strategically marketed product launches can foster anticipation for new technology. Conversely, radically implemented or poorly released products, (regardless of their value) can be met with opposition. The impact of a poorly introduced product can be greatly affected by the method of introduction. Introduction foul-ups occur when the organization has not clearly defined their respective audience; additional failures include the time and place of the introduction; should we launch online, in retail stores or by direct mail? Understanding the intended consumer and formulating an introduction specifically targeted for easy integration of the new product can create a positive experience and insure positive impact. Each manner of product introduction has a unique set of requirements. For example,...
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...ScienceDirect Journal of Business Research Antecedents and outcomes of strategic thinking Byeong-Joon Moon ⁎ Kyung Hee University, Republic of Korea, School of Management, Kyung Hee University, Republic of Korea a r t i c l e i n f o a b s t r a c t This study focuses on the factors that influence strategic thinking at the organizational level. Based on previous research on strategic thinking in diverse management fields including marketing strategy, strategic management, and human resource management, this research provides a hypothetical model that links the firm's internal and external variables regarding strategic thinking at the organizational level, which in turn links to marketing performance. The results of empirical analysis provide evidence that the attitude of firms' management toward risk taking, the CEO's emphasis on strategic thinking, interdepartmental teams in the organization, and marketing competency foster strategic thinking at the organizational level, but formalization in the organizational structure impedes it. Contrary to the proposed hypotheses, centralization in the organizational structure is positively related to strategic thinking at the organizational level. The results also show that market turbulence and technological turbulence foster strategic thinking at the organizational level and there is a positive relationship between strategic thinking and marketing performance. © 2012 Elsevier Inc. All rights reserved. Article history: Received...
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...human resource technology capital and land Resources are always scarce and therefore management need to use the resources of a company in an effective way to get the maximum value. For example , a saleswoman must decide which customer to call on today, and which customer she will not visit. When meeting with the customer, she must decide which products to emphasize in the conversation, and which to ignore. Every day that an engineer who is a member of multiple product development teams comes to work, he or she needs to decide which of those projects to work on that day, and which to put on the back burner(Clayton M. Christensen and Tara Donovan ) Resource allocation there for may mean creating customer needs and wants in a most profitable way. it is a central management activity and it allows for strategy execution. Understanding and controlling the criteria by which day-to-day resource allocation decisions are made at all levels of the organization, therefore, is a key challenge in managing the process of defining and implementing strategy. Clayton M. Christensen and Tara Donovan Resource allocation should begin at strategic planning stage when a company formulates its vision and goals for the future. The vision...
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...Introduction to Supply Chain Management Technologies Second Edition Introduction to Supply Chain Management Technologies Second Edition David Frederick Ross CRC Press Taylor & Francis Group 6000 Broken Sound Parkway NW, Suite 300 Boca Raton, FL 33487-2742 © 2011 by Taylor and Francis Group, LLC CRC Press is an imprint of Taylor & Francis Group, an Informa business No claim to original U.S. Government works Printed in the United States of America on acid-free paper 10 9 8 7 6 5 4 3 2 1 International Standard Book Number-13: 978-1-4398-3753-5 (Ebook-PDF) This book contains information obtained from authentic and highly regarded sources. Reasonable efforts have been made to publish reliable data and information, but the author and publisher cannot assume responsibility for the validity of all materials or the consequences of their use. The authors and publishers have attempted to trace the copyright holders of all material reproduced in this publication and apologize to copyright holders if permission to publish in this form has not been obtained. If any copyright material has not been acknowledged please write and let us know so we may rectify in any future reprint. Except as permitted under U.S. Copyright Law, no part of this book may be reprinted, reproduced, transmitted, or utilized in any form by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying, microfilming, and recording, or in any information storage or retrieval...
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...Economic * European free trade agreements. * Deregulation of market to allow foreign drugs to compete. Social * Ageing population puts pressure on healthcare systems. * Epidemic of chronic diseases. * Rising consumer expectations. * Payers choosing generic drugs for first-line treatment of common ailments. Technological * Increase productivity, decrease costs and develop new treatment modalities to enhance profitability. * Impact of Internet on traditional business models. * Impact of genetic research on industry. Environmental * Industry operations are becoming more stringent with increasing standards and requirements for environmental protection. Legal * Rigorous regulatory scrutiny governed by legislation. * Legislation enacted to set a fixed period on patent expiry. Question 2 Use scenario planning techniques to consider the various environmental influences which may affect the global pharmaceutical industry in the future? Key drivers for change: * Scientific advances leading to new drug discovery processes and greater targeting of treatments. * Continued mergers...
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...Information System Contents Abstract 3 Introduction 3 Information systems 3 The Company 3 The roles information system plays in organizations pursuit of competitive advantage: 3 Competitive Strategies 3 Cost leadership 3 Differentiation 3 Innovation Strategy 3 Growth (including mergers and acquisitions) 3 Strategic Alliance 3 Business Eco-systems and Co-opetition (Competition & Cooperation) 3 The Competitive Forces Model 3 Information systems can improve overall performance of business units by promoting synergies and core competencies 3 Core competencies 3 Network-based strategies 3 Sustaining competitive advantage 3 Performing strategic systems analysis 3 Managing strategic transitions 3 Product differentiation 3 Focus on market niche 3 Strengthen customer and supplier intimacies 3 Conclusion 3 Recommendations 3 References 3 Abstract: Daily life today requires the use of information technology systems. Endeavour such as education, manufacturing, research etc, treat information systems as a need. Information system (IS) combines hardware, software, infrastructure and trained personnel to facilitate planning, control, coordination, and decision making in an organization. Gaining competitive advantage is critical for company survival and success. Therefore, development and implementation of strategies to effectively counter the competitive forces is required. The solution is the application of Management Information System...
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...Dhaka Campus Contents Abstract 3 Introduction 3 Information systems 3 The Company 3 The roles information system plays in organizations pursuit of competitive advantage: 3 Competitive Strategies 3 Cost leadership 3 Differentiation 3 Innovation Strategy 3 Growth (including mergers and acquisitions) 3 Strategic Alliance 3 Business Eco-systems and Co-opetition (Competition & Cooperation) 3 The Competitive Forces Model 3 Information systems can improve overall performance of business units by promoting synergies and core competencies 3 Core competencies 3 Network-based strategies 3 Sustaining competitive advantage 3 Performing strategic systems analysis 3 Managing strategic transitions 3 Product differentiation 3 Focus on market niche 3 Strengthen customer and supplier intimacies 3 Conclusion 3 Recommendations 3 References 3 Abstract: Daily life today requires the use of information technology systems. Endeavour such as education, manufacturing, research etc, treat information systems as a need. Information system (IS) combines hardware, software, infrastructure and trained personnel to facilitate planning, control, coordination, and decision making in an organization. Gaining competitive advantage is critical for company survival and success. Therefore, development and implementation of strategies to effectively counter the competitive forces is required. The solution is the application of Management Information System...
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...Dhaka Campus Contents Abstract 3 Introduction 3 Information systems 3 The Company 3 The roles information system plays in organizations pursuit of competitive advantage: 3 Competitive Strategies 3 Cost leadership 3 Differentiation 3 Innovation Strategy 3 Growth (including mergers and acquisitions) 3 Strategic Alliance 3 Business Eco-systems and Co-opetition (Competition & Cooperation) 3 The Competitive Forces Model 3 Information systems can improve overall performance of business units by promoting synergies and core competencies 3 Core competencies 3 Network-based strategies 3 Sustaining competitive advantage 3 Performing strategic systems analysis 3 Managing strategic transitions 3 Product differentiation 3 Focus on market niche 3 Strengthen customer and supplier intimacies 3 Conclusion 3 Recommendations 3 References 3 Abstract: Daily life today requires the use of information technology systems. Endeavour such as education, manufacturing, research etc, treat information systems as a need. Information system (IS) combines hardware, software, infrastructure and trained personnel to facilitate planning, control, coordination, and decision making in an organization. Gaining competitive advantage is critical for company survival and success. Therefore, development and implementation of strategies to effectively counter the competitive forces is required. The solution is the application of Management Information System...
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...chapter 2 strategic planning In Contemporary Marketing Chapter Overview Today’s marketers face strategic questions every day. Planning strategy is a critical part of their jobs. The marketplace changes continually in response to changes in consumer tastes and expectations, technological developments, competitors’ actions, economic trends, and political and legal events, as well as product innovations and pressures from suppliers and distributors. Although the causes of these changes often lie outside a marketer’s control, effective planning can anticipate many of them. For example when the price of gas and jet fuel soared recently, travelers opted to stay close to home instead of enjoying vacations to exotic, faraway places. This represented an opportunity for places like Ocean City, Maryland, and Branson, Missouri. Any destinations that promoted itself to potential vacationers within a short drive could find itself adding up the profits. This chapter lays a foundation for analyzing all aspects of marketing by demonstrating the importance of gathering reliable information to create an effective plan. These activities provide a structure for a firm to use its unique strengths. Marketing planning identifies the markets a company can best serve as well as the most appropriate mix of approaches to satisfy the customers in those markets. While this chapter focuses on planning, in later chapters the task of marketing research and decision making will be explored. ...
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...March 2008 Dell Corporation Introduction Dell Corporation is one of the leading computer companies in the world operating on the global scale since 1990s. Dell relies on innovative technologies and new solutions which help the company to reach global consumers and market high quality products in different categories. International expansion helps Dell to obtain strong market position and sustain strong growth. A current strategy of Dell includes the determination of the basic long-term goals concerns the conceptualization of coherent and attainable strategic objectives. Key Components of the Business Environment of Dell High-technology market is marked by increasing capital markets activity over the past 5 years. It is estimated that average annual returns are anticipated to exceed 13 percent over the next 10 years, with investment alternatives performing at single digit growth rates (approximately 7 percent to 9 percent). This approach is based on Dell superior understanding of the problem solved by the product, the benefits it offers and issues it addresses. Dell is a leader in IT industry with S$ 57.095 billion revenue a year. Customers and technology are the primary driving factors in this arena (Dell Corporation Home Page 2008). Customers want products that satisfy their needs or improve their productivity. In 2 order to respond to external environment, Dell looks for ways to deliver these benefits at a lower cost, smaller size, and higher speed. Operating...
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