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Strategic Plan I

In: Business and Management

Submitted By aminich
Words 1190
Pages 5
Strategic Plan Part I
Angie Minich
BUS475
March 5, 2012
Janice Kurth

Strategic Plan Part I The business I have chosen is an upscale day spa. The name of the day spa will be Tranquility. The name of my day spa describes my business to a tee. Tranquility will offer the most enjoyable and relaxing experience for our clients. Our day spa will provide knowledgeable employees who are trained on the latest techniques available for our clients. Our clients will be pampered with a relaxed and warm atmosphere and our employees will give our clients respect and the best advice they can. Tranquility’s services will include hair styling, tanning, various massages, manicures, pedicures, and also a daycare. Along with our services, we will also sell a vast selection of hair, nail, body, and tanning products so our clients can take their enjoyment home with them. With our mission of providing the best experience for our clients, we want them to be able to walk out of our day spa with a sense of ease and relaxation. By having a day care, the client’s children will be cared for by trained child care employees. This will create a sense of ease with the clients because the clients can enjoy our services without the added worries of their children’s safety. Tranquility will be opened in an upscale neighborhood with a large off street parking lot. The building consists of two stories so there is plenty of room for our different services. The day care will be on the lower floor in the back of the building. This positioning of the day care will provide added ease to our clients because they will not have to worry about hearing the children play or stomp over their heads if the children were on the second floor. The hours of Tranquility will be from 9:00 A.M. until 8:00 P.M. Monday through Friday and on Saturday’s the spa will be opened from 9:00 A.M until 4:00 P.M. Being that we are open later on weekdays, will give our clients a chance to come in after work and wind down to one of our exceptional services. All of Tranquility’s employees will be highly trained on the service they will be handling. Our hair stylists will be highly trained on the latest hair styles if not already. Our hair stylists will also have a degree in cosmetology and will display their degrees for their clients to see. We will also have in house trainings on any new hair styles once a year so our hair stylists are up to date on what is available within the hair salon markets. Every hair stylist is required to attend these trainings so our employees can provide equal hair cuts and styles to all of our clients. We will also perform background checks on our hair stylists schooling and past employment history so we are sure we have the most experienced employees for our clients. Our massage, manicure, and pedicure employees will also go through an extensive background check to ensure we hire the right employees for the services. There will also be training on new massage, manicure, and pedicure techniques so our spa can keep up with the latest technology. We want to ensure our clients can get the services they want within our facility so there is no need to shop around at other locations. The products used within our spa services will also be for sale in our product section of the spa. We want our clients to be able to take some of their spa experience home with them and having our supplies at their finger tips will help with the clients’ satisfaction. After our employees have been chosen, we will then start the marketing of Tranquility. Tranquility will have an at home feeling when you walk in the door. The building space will be filled with warm colors to relax our clients. We will also feature water fountains and aroma therapy scents to set the atmosphere. We will have gift cards available for our clients to spread the wealth to other people. Our building will have a bright and vibrant sign outside to catch everyone’s eye and our building is also located in a central area in town so car traffic will easily spot our location. Before our spa opens, we will have message demos in the local mall so everyone can have a feel of what our spa will be like. The people will get to meet our staff and we will also hand out flyers about our spa so everyone has our contact information, what services we offer, and the general prices of our services. Once Tranquility is opened to the public, our receptionists will take our client’s personal information such as name, address, phone number, and also e-mail address. Depending on the service, our client may have to read and sign agreements for our spa’s safety purposes. These agreements pertain to the guidelines associated with the tanning beds, massages, and also the day care facilities so the client is aware of our policies and this also serves as a protection agent for our day spa. The client’s contact information will also help us contact our client in regards to reminder appointments, specials we are having at the spa, and if emergencies arise such as cancellations. The clients will also be available to go to our website and schedule appointments, order products, or see information on our services and facility. Within our spa, I will manage the bookkeeping and daily upkeep of the facility. When the business grows, I will hire more assistant managers to help me in the day to day activities. The assistant managers and I will review the product and service trends each quarter to ensure we are operating as should be and providing the correct products for our clients. We will review comments made and also sales fluctuations to determine if we need to bring in or drop products so we are not wasting money on something that is not needed. We will also monitor appointments between the employees to ensure all the employees are working evenly and the clients are spread out evenly. If we notice a drop in clients for an employee, we will research why the employee has a drop in clients so we can address the issues at hand. We want to ensure we are providing an exceptional service to our clients so our clients keep coming back. We want our clients to feel at home as soon as they walk in our door and leave with no weight left on their shoulders. We want our clients to feel like they are our main priority and we are helping them in any way possible. We want to ensure they return to Tranquility for years to come.

References
Davis, B. (2012.) Open a Day Spa – Steps to Make It Happen. Retrieved from http://ezinearticles.com/?Open-A-Day-Spa---Steps-To-Make-It-Happen&id=5511686.
Sagittarius Salon & Spa. (2010.) Retrieved from http://www.sagittariussalon.com/aboutUs.aspx.

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