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Strategic Plan Part 1 Bus 475

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Strategic Plan, Part I: Conceptualizing a Business

A business that I would like to begin is offering online Personal Training and nutrition plans to people. * What is the mission statement of your organization? How does it demonstrate your decision on what you want your business to become in the future? Why is the mission statement important?
KRK Training is committed to developing personalized fitness program that will motivate, support, and get each individual to their desired fitness goals by using safe and effective training techniques, for guaranteed results.
My mission statement indicates that I want my business to touch and change people’s lives because I care, which will keep customers training for longer periods of time. The mission statement creates the foundation and is a reminder of the company’s overall purpose: To change people’s lives for the better. * What is the vision of your organization, and why is it important?
“Fitness is a journey, not a destination…..”
The vision I have communicates the purpose and value of my company and gives employees direction and inspiration to give their best. * What is the strategic direction of your organization?
The strategic direction of my company will involve taking a realistic look at strengths, weaknesses, opportunities, and threats. Understanding the strategic drivers will put my objectives into action, and establishing long-term decisions that involve people and resources and how they interact. The strategic direction for my company is based on basic goals and values, all decisions will always advance these goals and values. * Define your business - including the products or services, and customers. How will you differentiating your product or service?
KRK Training provides clients with the knowledge, skills, guidance, support, motivation and educational resources that will allow them to explore their own fitness potential, as well as, enhance the quality of their lives now and ongoing.
KRK Training will offer safe, appropriate programs, and modifications to provide customers with the knowledge and skills to modify their exercises when needed. Each program is fun, effective, and efficient offering variety to meet the specific needs of each customer.
We offer a product that is different than the traditional Personal Trainer service, we offer online services, aftercare tools, and each customer will establish a relationship with their individual trainer that will change their lives and keep them on task. Each customer will know they are not just another client coming in for their daily workout, they will know that they matter which is the key to their success. * Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
Leadership-Model and promote the mission statement through positive interaction with each client, and delivering training sessions that exceed KRK Training standards.
Growth- Create, and find new ways to grow. Acknowledge, accept, and make changes
Respect-Develop sincere, genuine relationships
Honesty and Integrity-Always do the right thing. Do what you say you will do and accept responsibility for mistakes.
Fun-Have fun, be passionate, and enthusiastic * How do the above elements (mission statement, vision, principles) guide the organization’s strategic direction?
The mission statement describes the reason for existence and provides direction.
The vision lays out a destination and what direction the company will go in the future.
The guiding principles focus on the mission of the company: leadership, integrity, honor, respect, customer focus, and continued excellence. * How will your organization addresses customer needs? How will you achieve competitive advantage?
KRK Training’s customer focus is about value and satisfaction. The company is about customer retention and being aware of developments and changes in the market. Changes will be made as necessary in order to keep clients on the cutting edge of fitness.
Our competitive advantage is guaranteeing the client will see results, and we offer what traditional gyms and health clubs do not, relationship building, trust, and satisfaction. The other advantage is that KRK Training is web based; clients do not have to deal with pushy sales managers or feeling uncomfortable going to the gym.

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