...The serious, No-Nonsense Workout Strategic Plan Part I: Conceptualizing in Business James Rodriguez BUS 475 Johnnie Bejarano 2/12/2015 Executive Summary World Gym was founded in 1976 by Joe Gold during the glory days of “Muscle Beach” in Venice, California. Since that time, World Gym has evolved into an internationally recognized brand. World Gym currently has approximately 200 franchises worldwide, located in 36 states and in Canada, Mexico, Central and South America, Australia, Taiwan, South Korea, India, Egypt, and Russia. Plans include further global expansion of the franchise network and the opening of regional flagship gyms. World Gym is a gym facility that provides equipment for its clients to work out on, but also provide other services such as group exercise classes, personal training, childcare, staff nutritionist, small group training, power express line, and sport specific training. The current mission statement is “More than fitness, it’s a way life of life. World gym will become not only a gym facility that completely embodies the healthy living but it will allow it to grow with minimal capital. The goal is to expand globally and provide guidance to healthy living without the hindrance of having the build a gym facility. To achieve this goal as part of marketing campaign, the plan is to utilize the power of social media. Currently the company is already using Facebook, Twitter, and LinkedIn on top of these social media that is being utilized already...
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...Strategic Plan, Part I For a company to be successful it is important to have a good strategic plan. A strategic plan will define the vision, mission, and values of a company. The strategic plan will guide the company into a direction that will set them apart from other competitors (Pearce & Robinson, 2009). This paper will define the business product and services of Simply Sweet Bakery and its customers by stating Simply Sweet Bakery's mission statement. Simply Sweet Bakery's vision will clearly demonstrate what the business will want to become as well as defining the guiding principles and values. An analysis will be done regarding how vision, mission, and values guide Simply Sweet Bakery's strategic planning. Finally an evaluation will be done on how Simply Sweet Bakery addresses customers needs and critiques as well as how the company will achieve a competitive advantage. Mission Statement Simply Sweet Bakery is a bakery located in the center of an outdoor shopping center. The products and services Simply Sweet Bakery offers varies. Product wise Simply Sweet Bakery offers different types of desserts from simple breads to array of exotic desserts. Simply Sweet Bakery allows the customers to eat at the bakery in the dining area or the patio area. Customers can also order and take home their favorite desserts. When customers eat in they are able to view the bakers making the desserts. Customers can give input and offer some creative ideas to the bakers. Simply...
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...RUNNING HEAD: Strategic Plan I Strategic Plan, Part I: Conceptualizing a Business University of Phoenix December 13, 2011 In today’s world a lot of things are a necessity, there is no question that coffee shops are very popular. Most people enjoy a fresh brew of coffee in the morning, whereas, others like to have during lunch or dinner. Either way people are fond of coffee shops. People like to sip on coffee or tea while enduring a sociable conversation with family and friends. Also most students meet with their classmates at coffee shops to brainstorm to solve homework problems and to bring new ideas to the table. For many, coffee shops are a place to relax, letting go of the stress endured during work hours. In this paper an analysis of Brew House’s strategic plan will be explained. A description of Brew House’s mission, values, and vision will be determined. The products or services, and customers will also be defined. Brew House Brew House is a coffee shop opening in downtown Houston, on Main Street. The coffee shop is on a well-known trafficked street. Brew House is surrounded by upscale housing lofts, office businesses, hotels, bars, and metro rail to capture the attention of constructor workers, businessmen, bus riders, and students of University of Houston. Mission Brew House’s mission is to provide its targeted consumers with a fresh hot cup of gourmet coffee before, during, or after work...
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...Strategic Plan: Kiddi Kare A strategic business plan helps the company to define its mission and vision, giving the company a sense of purpose and direction that sets them apart from competitors (Pearce & Robinson, 2009). A mission statement also discusses the product or services conducted by the company (Pearce & Robinson, 2009). Developing a strong mission and vision statement clearly presents to potential and existing clientele what the company is about and what the plan is for the future. In this paper the subject to discuss is Kiddi Kare’s mission and vision statements and the values of the company and how each of the factors help to determine the company’s strategic direction. Kiddi Kare Kiddi Kare is an early childhood development and care center focused on providing a memorable experience for both the child and the parent. Kiddi Kare is not the everyday daycare facility; the daycare center includes certified teachers who dedicate their time teaching children what he or she needs to know to reach greatness in years to come. The center also offers extended hours for parents who may work late shifts. Kiddi Kare provides weekend hours for parents who just want to be able to go out to run errands or even go on a date. Kiddi Kare believes in a healthy balance of fun and learning to keep the children content with their environment. In addition, Kiddi Kare teaches children the importance of cleanliness to prevent the children from passing germs along to others in hopes...
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...Conceptualizing a Business Roses and More Day Spa Roses and More Day Spa is a day spa created for relaxation, pampering, and beauty for a day. Roses and More Day Spa is a day spa that has the tools and techniques to create a day of beauty and relaxation. The spa offers a wide range of services that include hair, skincare, massages, body wraps, nails, and spa packages. With all of these services available our customers who are in need for some good relaxation and beauty are exactly where they need to be. This paper will explain and define Roses and More Day Spa’s mission and vision statements, company’s values, and how to assist in determining the strategic direction. Roses and More Day Spa has been designed to provide services to a wide arrange of clientele from different cultures to achieve a common goal of relaxation and beauty for a day. Clientele that want to come in will have different income levels but will have the same common goal of relaxation and beauty. Roses and More Day Spa will need to differentiate their services from other day spas so that they will stand out in competition. Roses and More Day Spa knows the best way to set themselves apart from other competition is to provide excellent customer service and use the best high quality products that will make the clientele want to keep coming back. The spa will provide several different packages so that the clientele will have several different selections to choose from to fit their need. By offering different...
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...Running head: STRATEGIC PLAN, PART I: CONCEPTUALIZING A BUSINESS Strategic Plan, Part I: Conceptualizing a Business BUS/475 – Integrated Business Topics University of Phoenix Strategic Plan, Part I: Conceptualizing a Business The Serenity Corner is a therapy store that will focus upon mental health and relaxation and aid in healthy living. The Serenity Corner will provide a variety of products to their consumer so they can use as tools and techniques in the privacy of their home to promote mental healthy living through relaxation therapy. The goal will be to include products such as; body services, cosmetics, aroma therapy, reflexology, fragrances for men and woman, candles and homeopathic remedies. The goal of The Serenity Center is to help others achieve a state of healthy mind, spirit, and body. Business, Products, and Customers: Mission Statement The Serenity Corner’s services will attract a variety of consumers including, but not limited to various cultures, ethnicities, and religions who all share the same common goal of the ultimate relaxation, stress relief, and mental health. The Serenity Corner will have competition from other relaxation therapy stores and spas. However, our customers will have the option of going to a spa and paying high prices or coming into our store where your experience begins when you enter the door because the atmosphere is; relaxing, comfortable, and inviting. There will be a staff member that is trained...
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...Strategic Plan Part I Conceptualizing a Business Dawn Riggenbach Bus/475 March 26, 2012 When a person or persons decides to start a business, there are several things they need to consider, first of all a strategic management plan will need to be outlined determining the what, where, and how of the business. This will include deciding the different divisions that will make up the business and the roles these areas will play in the day to day operation of the company. The plan will entail establishing the short and long term objectives for each division and incorporating the goals into one single arrangement. To assist in deciding the objectives, the type of autos that will be restored will need to be determine, all vehicles versus classic or antique vehicles. Once this decision has been made, a plan on how the business will achieve the established will need to be put in place. Next step is the “where” choice will be the location of the business, choosing an area that will be in a high traffic spot that can easily be found by people is important in assisting the business achieve the goals established in the objectives. The how will be determining the way to make this happen. The four functions of management are important in creating and implementing a strategic plan, as it provides the business the current status of where the business is at the moment and where they plan to be in the future (MyStrategicPlan.com). The owner’s of Riggenbach’s Auto Restoration with the assistance...
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...Strategic Plan, Part I: Conceptualizing a Business BUS/475 Fitz Hibbler March 17, 2014 Strategic Plan, Part I: Conceptualizing a Business Mission, Vision, Products and Services On GOODs.com you are able to shop for all items needed for you home and personal needs. Our company’s mission is to provide our customers with the best products at the lowest possible prices and to place GOODs in the position of online service leader. If we can get customers to associate the GOODs brand with the complete best service, we can then expand and bring in other product categories eventually turning GOODs into a one stop shopping site. GOODs offers items such as electronics, home & garden supplies, kids & baby items, apparel, shoes & accessories, beauty and health supplies, and outdoor items. These items come in the form of new or refurbished. We intend to provide our customers with the best online shopping experience from beginning to end, with a smart, searchable website, easy-to-follow instructions, clear and secure payment methods, and fast, quality delivery. For us, when creating our vision statement we focused on the potential inherent in the company's future, and what we intend to be. Our statement contains references as to how we intend to turn our aimed for future into a reality. How we intend to make our vision come true is addressed in our mission statement. The vision statement is simply a description of what the company intends to become. Culture, Values, and...
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...Strategic Plan, Part I: Conceptualizing a Business Strategic Plan, Part I: Conceptualizing a Business One of the essential components when conceptualizing a business is to initially create the vision, mission and values as a backdrop of the business. These facets will be the basis of which the company operates and what it is built upon. For instance, as I looked through several organizations websites including: Cox Communications, GE, CARQUEST and Entergy, they all mention frequently within their vision and mission statements and their values that there business practices are conducted with integrity, honesty and customer service is of the utmost of importance. Additionally, they go on to indicate they promote productivity and diversity throughout the company. As I brainstormed ideas as to what my business form would be, the service or product I would provide as well as what is in demand; I too would like my company to be built on the basis of those parallel characteristics mentioned above. In this strategic plan, part I, I will explain the importance of my business’s vision, mission, and values in determining my strategic direction, including the following: defining my business, services, and customers by developing a mission statement and the differentiation of my services. I will create a vision for my company that clearly demonstrates my decision on what I want my business to become in the future. In addition, I will utilize guiding principles or values...
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...Running head: STRATEGIC PLAN, PART I: CONCEPTUALIZING A BUSINESS Strategic Plan, Part I: Conceptualizing a Business BUS/475 – Integrated Business Topics University of Phoenix Strategic Plan, Part I: Conceptualizing a Business The Serenity Corner is a therapy store that will focus upon mental health and relaxation and aid in healthy living. The Serenity Corner will provide a variety of products to their consumer so they can use as tools and techniques in the privacy of their home to promote mental healthy living through relaxation therapy. The goal will be to include products such as; body services, cosmetics, aroma therapy, reflexology, fragrances for men and woman, candles and homeopathic remedies. The goal of The Serenity Center is to help others achieve a state of healthy mind, spirit, and body. Business, Products, and Customers: Mission Statement The Serenity Corner’s services will attract a variety of consumers including, but not limited to various cultures, ethnicities, and religions who all share the same common goal of the ultimate relaxation, stress relief, and mental health. The Serenity Corner will have competition from other relaxation therapy stores and spas. However, our customers will have the option of going to a spa and paying high prices or coming into our store where your experience begins when you enter the door because the atmosphere is; relaxing, comfortable, and inviting. There will be a staff member that is trained...
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...BUSINESS MODEL and STRATEGIC PLAN PART I BUS/475 January 12, 2015 BUSINESS MODEL and STRATEGIC PLAN PART I When conceptualizing a new product line of compact track loaders for Terex Corporation it is necessary to develop a strategic plan to meet the needs of the consumer and a innovative mission statement, vision, inline with Terex Corporation’s values. This will assist Terex Corporation to achieve success in its new venture. The division to manage this new product line will be customer-focused, adhering to an innovative mission statement reaching to attain the company’s vision. It will address the customer needs; therefore, achieving a competitive advantage. Terex Corporation Terex Corporation is a lifting and material handling solutions company diversified in five categories: Aerial Work Platforms, Construction, Cranes, Material Handling & Port Solutions and Materials Processing. The company manufactures a wide range of equipment serving customers in various industries, including construction, infrastructure, manufacturing, shipping, transportation, refining, energy, utility, quarrying, and mining industries. The new product line of compact track loaders is being integrated into Terex from its most recent merger with Manitex. Terex Corporation mission statement is “To provide solutions to our Machinery and Industrial Product customers that yield superior productivity and return on investment.” Its vision is: • Customer-to be the most customer...
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...Running Head: Strategic Plan, Part I: Conceptualizing a Business Strategic Plan, Part I: Conceptualizing a Business Name BUS/475 Teacher Name March 28, 2011 Introduction Mission, vision, and value statements are critical factors that act as guiding principles for an organization’s strategic initiatives. Organizations build their corporate, business, and tactical strategies and objectives. The given paper is a descriptive analysis of mission and vision of Ace Gym, and how these statements help Ace to differentiate itself from its competitors. In addition to that, the paper also discusses about Ace’s values, which are governed by its mission and vision statements, and how these values inherently guides the company’s strategic directions, which in turn will help the company to satisfy its stakeholders, increase profitability, and differentiate itself from competitors. Analysis The business plan is to develop an online Gym, named as Ace Gym. This Internet business will provide value added services to its customers, by charging them one dollar a month to get daily fitness tips tailored to their needs. It will include a trainer who will interact with the customers, gather their health related data, and prepare a health schedule for them. The trainer will also monitor their diet and exercise schedule by using an automatic attendance system. Mission Statement · Industry: Online Service Industry --- Specialization: IT and Health · Product: None · Service: Health...
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...Strategic Plan, Part I: Conceptualizing a Business Strategic Plan, Part I: Conceptualizing a Business This paper will discuss the business chosen for the assignment. A mission statement will be developed, setting the business apart from others in the same or similar market. The vision statement will also made, discussing the direction the business wants to take in the future. Other topics such as, principles or values will be discussed. Concluding the paper will analyze the mission and vision statement, and values in guiding the business in a strategic direction. Followed by an evaluation of customers need in giving the competitive advantages. Mission Statement Fortune Mobility Solutions is a mining corporation in hopes of becoming successful in the mining industry. The corporation mission is to mine resources for customers needing it for building material. Our goal is to find and mine the best material that will reach our customers high criteria and needs. We are based highly around our customers and the resources we mine. Fortune Mobility Solutions sees everyone in the corporation, from management, to employees, and customers as family. We keep our values as a family and take the time to get to know our customer. We want to be able to provide our customer the best material we can offer. The love of finding materials to be used and turned into something wonderful such as, buildings, tools, transportations, and more. Here at the Fortune Mobility Solutions, we mine...
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...Strategic Plan Part 1: Conceptualizing a Business Jojie Urrete BUS/475 September 12, 2011 Linda McKee Strategic Plan Part 1: Conceptualizing a Business A strategic business plan will help the organization define its mission and vision, giving the organization a sense of purpose and direction. In addition a strategic plan will help the organization asses its strengths and weaknesses, and develop short-term strategies that are compatible with long-term objectives. A strategic plan will balance the use of resources, people, structures, and technologies in order to achieve company goals with the least amount of risk. . Planning is used as a tool to help identify potential opportunities and threats as well as to reduce long-term risks. Planning is also used to more effectively establish goals and objectives for long-term success and ensure that the organization use all its resources toward achieving its goals. The small business that I would like to start would be a mixture of bookstore and coffee house. Coffee house, business mission Novel Beans is an exclusive bookstore plus coffee house mixture that is opening in the downtown area of Madison, Wisconsin. Novel Beans is situated on a fine trafficked street straight in the main shopping area of Madison, situated close to the capitol construction. The society is completed up of eclectic shops, restaurants, bars and companies that are geared in the direction of the ample university residents that...
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...Strategic Plan, Part I: Conceptualizing a Business BUS/475 Strategic Plan, Part I: Conceptualizing a Business A successful strategic plan must be based on the company's mission, vision, and values. The purpose of this paper is to define a selected business, products, services, and customers by creating a mission statement. In addition, this paper contains a vision for the organization that demonstrate the expected future for the business, and it will define the company values considering important topics such as culture, social responsibility, and ethics. It will also analyze how the vision, mission, and values guide the company's strategic direction. Finally, it will evaluate how the company address customers needs and how competitive advantage will be achieved. The name of the company is Bella Boutique. Bella Boutique is a trendy fashion and accessory boutique. Bella, which means "beautiful" in Spanish, defines the concept of the boutique. Bella Boutique will carry a wide variety of contemporary clothing, accessories, shoes, and make up. Bella Boutique also offers free personal style advice, which includes and detail style assessment based on body type, skin color, style, and personality of the customer. The target customers of Bella Boutique are young adult women, including college, professional, modern girls. These girls enjoy shopping in a fun environment that offers trendy and affordable fashions with a superior personalized service. Bella Boutique will stand out...
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