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Strategic Plan Part I

In: Business and Management

Submitted By Heath1978
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RUNNING HEAD: Strategic Plan I

Strategic Plan, Part I: Conceptualizing a Business

University of Phoenix

December 13, 2011

In today’s world a lot of things are a necessity, there is no question that coffee shops are very popular. Most people enjoy a fresh brew of coffee in the morning, whereas, others like to have during lunch or dinner. Either way people are fond of coffee shops. People like to sip on coffee or tea while enduring a sociable conversation with family and friends. Also most students meet with their classmates at coffee shops to brainstorm to solve homework problems and to bring new ideas to the table.

For many, coffee shops are a place to relax, letting go of the stress endured during work hours. In this paper an analysis of Brew House’s strategic plan will be explained. A description of Brew House’s mission, values, and vision will be determined. The products or services, and customers will also be defined.

Brew House

Brew House is a coffee shop opening in downtown Houston, on Main Street. The coffee shop is on a well-known trafficked street. Brew House is surrounded by upscale housing lofts, office businesses, hotels, bars, and metro rail to capture the attention of constructor workers, businessmen, bus riders, and students of University of Houston.

Mission

Brew House’s mission is to provide its targeted consumers with a fresh hot cup of gourmet coffee before, during, or after work to ease their minds while on the go. Brew House is different from other coffee shops; its employees consist of cashiers, coffee specialists, and hoppers. Bew House is unique because the hoppers ride bikes to deliver the gourmet coffee to businesses within a half of mile from the store. Brew House will also have a frequent shopper flyer card that gives the 20th cup of coffee away free. The

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