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Strategic Plan: Part One

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Strategic Plan, Part I: Conceptualizing a Business
In this paper the subject to explain is the importance of a organization’s vision, mission, and values in determining strategic direction. In addition it will define the organization by developing a mission statement and create a vision for the organization that clearly demonstrates what the business will become in the future. Additionally, it will define the guiding principles or values of the selected organization considering the topics of culture, social responsibility, and ethics. The subject of this paper is to also analyze how the vision, mission, and values will guide the organization’s strategic direction as well as evaluate how the organization addresses customer needs and critique how the business achieves competitive advantage. The Business The business will be a national retailer of organic food and natural health products. The organization is Green Foods, which will depict the environmental friendliness of the products. The organization will sell chemical free, organic food and natural health products from around the world across the United States through its own retail stores as well as through an Internet website. These products will be guaranteed for freshness, quality and will adhere to the standards prescribed for organic food and natural health products. The organization will offer the greatest variety of organic food and natural health products to its customers.
Mission and Vision Statements
The mission of the organization is to help improve customer’s health and lifestyles by providing the greatest variety of high quality, pure, fresh organic and natural food and health products across the United States. The products that Green Foods sells will be differentiated from other products because they will be provided with a money-back guarantee and the products

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