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Strategic Plan Yr 2

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Submitted By quinnma
Words 1231
Pages 5
Environmental Opportunities
ADDED:
Existing condition – two hotels currently compete in the luxury market segment. One of the hotel’s Y1 performance resulted in a drop in market capitalization despite all hotels starting on an even playing field. One other hotel in the economy market segment also experienced a drop in market capitalization. Competitors may be experiencing challenges in executing on their strategies. two other competitor in luxury, one performed poorly (elaborate) ADDED. SEE ABOVE
Env. Constraints
Income tax- as net profits (profits after tax) increase above $500,000 the tax rate doubles to 44% which is substantial – how this affect on us? (how earning more money has diminished results and if it’s possible for competitor to catch up). HAS NOTHING TO DO WITH US. BASED ON THE ENVIRONMENT. TA’S INSTRUCTIONS INDICATED SUCH. NO CHANGE.

ADDED:
Market limitations – the price of rooms in both the luxury and economy segments are capped based on the level of stars; furthermore, the actions taken by hotels in the economy segment impacts the luxury segment’s market size while a hotel in the luxury segment cannot capture the economy market’s market share the opposite is not true i.e. a hotel in the economy market may capture a luxury hotel’s market share.
Price of hotel (luxury segment) limits the size of the segment, (everyone is aiming at high price, which will make segment even smaller)
Economy segment also limit luxury segment size, their advertising etc will affect your luxury segment size.
Luxury cannot attract economy segment sales, but vice versa is possible!
Resource Competencies – where is the specific synergy ? not this general overview, but individual and specific synergy, perhaps between specific individuals ?
Quinn I have added sentences to each one of the paragraphs in this section. Please review. If not what you are looking for

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