A TEN (10) YEAR STRATEGIC PLAN FOR SUNNY COMMUNITY RADIO

CATHOLIC UNIVERSITY COLLEGE OF GHANA, FIAPRE

BUSINESS POLICY AND STRATEGY
(ASSIGNMENT)

BY

ERIC FRIMPONG (UGR0101010898)

PROGRAMME

Bsc. ECONOMICS AND BUSINESS ADMINISTRATION (MANAGEMENT)

12/1/2013
SUNNY COMMUNITY RADIO
BY: ERIC FRIMPONG
TABLE OF CONTENT

Chapters Pages

Chapter One
1.0 General Overview……………………………………………………………………….1
1.1 Introduction……………………………………………………………………………………...1
1.2 Historical Background…………………………………………………………………..3
1.3 Profile of the organization……………………………………………………………….5
1.4 Objectives of the organization…………………………………………………………..6
1.5 Organization structure…………………………………………………………………..7
1.6 The organization’s management committee……………………………………………9
1.7 Key organizational activities…………………………………………………………..10
1.8 Review of past performance…………………………………………………………...10
1.9 Framework and process………………………………………………………………..11
Chapter Two
2.0 Goals and objectives, vision and mission……………………………………………..12
2.1 Introduction…………………………………………………………………………...12
2.2 Goals and objectives…………………………………………………………………..13
2.3 Vision statement………………………………………………………………………17
2.4 Mission statement……………………………………………………………………..17
2.5 Core values…………………………………………………………………………….18
Chapter Three
3.0 Situation / Environmental analysis……………………………………………………19
3.1 Internal analysis……………………………………………………………………….19
3.2 External analysis…………………………………………………………………….22
3.3 Stakeholder analysis…………………………………………………………………24
3.4 Impact of Environmental factors……………………………………………………26
3.5 Strategic and operational objectives………………………………………………...27
Chapter Four
4.0 Plan Framework…………………………………………………………………….28
4.1 Introduction………………………………………………………………………...28
4.2 Customers…………………………………………………………………………..28
4.3 Summary of most important points in the environment……………………………28
4.4 Strategic direction………………………………………………………………….28
4.5 Goals