Premium Essay

Strategic Planning Analysis and Application

In: Business and Management

Submitted By mediumpecan
Words 1520
Pages 7
Strategic Planning Analysis and Application
Tara E. Green
Capella University
PSF5410/Strategic Management and Planning
Dr. Joan Vermillion August 19, 2012

Analyze what strategic planning is and why it is so important to public organizations.
Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy (Armstrong, 1986). In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action. Generally, strategic planning deals with at least one of three key questions:
1. "What do we do?"
2. "For whom do we do it?"
3. "How do we excel?"(Armstrong, 1986)
In many organizations, this is viewed as a process for determining where an organization is going over the next year or more typically 3 to 5 years (long term), although some extend their vision to 20 years. Strategic planning is designed to help public and non-profit organizations (and communities) respond effectively to their new situations. It is a disciplined effort to produce fundamental decisions and actions shaping the nature and direction of an organization’s (or other entity’s) activities within legal bounds (Bryson, 1988). Without strategic planning and a resulting plan of action, the Department of Juvenile Justice (DJJ) will not have a clear idea of what it is doing, why it is doing it, and where it is going. If there are no goals and objectives in place to address stakeholder issues/concerns, improve programs/services, or grow the organization, it may not be able to continue meeting the needs of the very people (juveniles) it is supposed to serve. In addition, the lack of a plan could compromise public trust, result in a loss of funding, or prevent the…...

Similar Documents

Premium Essay

Strategic Planning

...Introduction Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in response to a changing environment. It is a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it does it, with a focus on the future. Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful. History Apple Inc: Apple Inc formerly known as Apple Computer Inc which provides corporate Server, MAC OS Systems and  Operating System.  Apples core product lines are the iPhone, iPod and Macintosh System. Steve Jobs and Steve Wozaniak, The founder of Apple has created the Apple Computer on 1st April 1976 and integrated in the company on 3rd January 1977, in Cupertino California. It has driven the Computer manufacturing market for more than two decades. Mr. Steve Jobs who was expelled in 1985 was return as CEO of the APPLE Inc in 1996 with new Ideas and corporate philosophy. With introduction of successful IPod Player in to 2001 Apple has again proved itself as a Market leader in consumer electronics.  Latest era of extraordinary success......

Words: 4221 - Pages: 17

Premium Essay

Strategic Planning

...IT STRATEGIC PLANNING “You’ve got to be very careful if you don’t know where you are going, because you might not get there.” Yogi Berra BACKGROUND Henry Mintzberg, former president of the Strategic Management Society, points out that “strategy can not be planned because planning is about analysis and strategy is about synthesis.” 1 Failure to recognize this basic distinction accounts for the frequent failure of such exercises, as does an excessive focus on technical detail, lack of suitable leadership, and perhaps most important, failure to align technology to institutional mission and priorities. Strategic planning involves a structure or framework, a set of procedures (both formal and informal), and of course content. Beyond these basic elements, the underlying assumptions about strategic planning are that the future can be anticipated, forecasted, managed or even controlled, and that the best way to do so is to have a formal and integrated plan about it in place. The process of planning itself may turn out to be more important than the results, and that process requires, as Mintzberg suggests, both analysis and synthesis. Planning simply introduces a formal “discipline” for conducting long-term thinking about an institution, and for recognizing opportunities in and for minimizing risks from the external and internal environments. Among the hundreds available, perhaps the most well-know model of strategic planning has the SWOT (for strengths, weaknesses, opportunities...

Words: 4766 - Pages: 20

Premium Essay

Strategic Planning, Learning Theory, and Training Needs Analysis

...Strategic planning, learning theory, and training needs analysis Benoitte Muzitu Professor JEANETTE HORNER-SMITH BUS 407 07/28/2011 1. The training process model refers to steps which are taken in order to ensure company growth, and business change. When managing any training process, it is usually recommend that company leaders work closely with functional department heads and Human Resources personnel in following a systematic approach to training. A good system will help attack training problems using a “rifle” approach, rather than a “shotgun” approach. The following are five generic steps or phases in the model that we as trainers simply call A.D.D.I.E. These steps will help build a training program, and will increase chances of assembling an effective program. By analyzing the need, or performing a “needs assessment,” is crucial in identifying the information that must be addressed in the program. This is where the question, “What do we want our employees to get out of the program?”  is asked. A great way to complete this phase is to perform a “gap analysis” by comparing current results to the desired performance. Another way to perform this phase is to treat team members as stakeholders in the process, much like we treat customers. Get their help by asking for specifications for the training. After all, they know where they need help...particularly when it comes to delivering a better product or dealing with customers. This analysis is also useful in......

Words: 1773 - Pages: 8

Premium Essay

Strategic Planning

...STRATEGIC PLANNING •Management Control Process •Nature of Strategic Planning •Relation between Strategy Formation & Strategic Planning •Advantages of Strategic Planning •Limitations of Strategic Planning •Analyzing Proposed New Programs •Analyzing Ongoing Programs •Activity Based Costing •Strategic Planning Process Management Control Process Involves interaction between mangers & their subordinates In formal organizations control processes are more or less the same Due to differential managerial abilities Implementation differs Management Control Process : Sequence Strategic Planning Budget Preparation Management Control of Operations Analyzing and performance reports  Evaluating managerial performance Management Compensation  As it related to the control process Nature of Strategic Planning A formal statement of plan, is called strategic plan The process of preparing and revising the formal statement of plan is called strategic planning Strategic planning is the process of deciding on the programs that the organization will undertake and on the approximate amount of resources that will be allocated to each program over the next several years It’s the process of deciding on the programs organization will undertake Estimation of resources required for the same Relation between Strategy Formulation & Strategic Planning Strategy Formulation Its process of deciding new strategies • Deciding Organizational goals •......

Words: 632 - Pages: 3

Premium Essay

Strategic Planning

...Snapple (DPS) has been successful in the beverage industry and continues to grow. Their marketing cost remains at a 6% even with the company having over 50 brands in their portfolio. Today, DPS is a leading beverage company in the North America and Caribbean market. The company strategy, brands, and people have made the company strong, sustainable and a profitable business over the years; and with the right plan and tactics this growth will progress in the future. The company goal is to grow sales three to five percent over a long-term, with a strategy plan that emphasizes on building and enhancing its brand names, pursuing channels, packaging, and categories that are profitable, and improving operating efficiency to name a few. The strategic plan that defines DPS mission, strategy, decision making, and allocating resources will allow the company to succeed in the direction or goal that is wanted to be achieved. If DPS continues to provide innovative products, focus on redeveloping some of their current brand names by using their marketing tools, and possibly undergo further mergers that add to their portfolios; the company will continue to see satisfied customer and an increase in revenues. Company background A company that formed in 1969 as Cadbury and later merged with Schweppes, the company has grown over three decades and acquired the third largest beverage company in the North American market, Dr. Pepper Snapple (Dr. Pepper Snapple Group, 2013). ......

Words: 2457 - Pages: 10

Premium Essay

Strategic Planning

...Introduction to Strategic Planning in Administration There is so much Strategic Planning that goes into Administration that many people are unaware of. Often the administration team is swept under the rug and what we do goes unnoticed because Administration is associated but not limited to filing, answering phones, making copies, coordinating meetings, putting together policies, maintain websites, paying vendors, developing academic programs, maintain reports with parents and so forth. The list goes on and on and every step and task is just as important as the least important. I chose Strategic Planning in Administration because the administrating team does majority the tedious task to make the daily operations run more smoothly. So the big question is why is Strategic planning so important in administration? Strategic planning is so important because it is the “road map” to the success of the company. It helps a company have more organization on where to focus, where resources will disburse and to make sure everyone is on the same page. Strategic planning is critical to business success and differs from classic business planning; the strategic variety involves vision, mission and outside-of-the-box thinking. Strategic planning gives you a better understanding on where you want your company to go, not necessarily how you're going to get there. However, like all other "travel plans," without knowing where you want to go, creating details on how to arrive are meaningless.......

Words: 3100 - Pages: 13

Premium Essay

Strategic Planning

...The focus on corporate governance is a trend, but the reality is that no-one wants to be left behind. 8.9. Code of governance principles * Corporate governance principles and practices are dynamic and evolve. * All entities should apply the principles in the Code and consider the best practice recommendations in the Report. * All entities should by way of explanation make a positive statement about how the principles have been applied or have not been applied. * This level of disclosure will allow stakeholders to comment on and challenge the board on the quality of its governance. * The following principles are addressed in the chapter on risk management: * Risk management is inseparable from the company's strategic business and business processes. Some risks must be taken in pursuing opportunity, but a company should mitigate its exposure to losses by responsible risk taking and well-defined risk strategies. Risk management is intrusive and should not be viewed only as a reporting process to satisfy governance expectations and it is essential in small companies with their traditionally higher rate of business failure or missed opportunities. * The management should be responsible for the risk management process. Management is accountable to the board for designing, implementing and monitoring the process of risk management and integrating into the day-to-day activities of the company. * All staff should practice risk management in......

Words: 25267 - Pages: 102

Premium Essay

Strategic Planning

...Strategic Planning and the Nursing Process In any healthcare organization, the nursing process works hand in hand with the strategic planning procedure. Nurses are therefore required to be involved in the strategic planning process. The two processes are rather similar. Strategic planning is the process the organization uses to define its direction and make decisions allocating its resources, whereas, the nursing process is a 5 step method used by nurses to ensure the quality of patient care. These processes require the use of informatics as an instrument to achieve the goals of the organization. Strategic Planning and Nursing Process Strategic planning is used to ensure that both short and long term goals of the organization are in tune with the mission of the organization and to ensure that the goals are achievable. The steps of strategic planning are: identification of goals, assessing external and internal environments, analysis of collected data, identification of potential solutions, choosing next steps, implementation of actions, and ongoing evaluation in the perspective of bench marks (Hebda & Czar, 2013). Informatics is an important part of strategic planning and helps to guide the direction and execute the goals set by the organization. Similar to strategic planning, the nursing process is used to administer patient care in a manner that is goal targeted and methodical. Although the five step process of assessment, diagnosis, planning, implementation and......

Words: 716 - Pages: 3

Premium Essay

Strategic Planning

...COLLEGE OF BUSINESS FIRST SEMESTER SESSION 2013/2014 BKAS 3103 INFORMATION SYSTEMS STRATEGIC PLANNING GROUP A INDIVIDUAL ASSIGNMENT : ”THE THREE ERA’S” PREPARED BY: NADIA ABDULLAH 213802 SUBMITTED TO : PUAN RAJA HASLINDA BINTI RAJA MOHD. ALI SUBMIT DATE: 3RD OCTOBER 2013 Three-era model is the era consists of data processing, management information system and strategic information system. Data processing (DP) is a process to convert for a set of inputs which is like raw data that will produced outputs. Output for example information and even facts. Management information systems (MIS) is basically using computer system to manage the organizations effectively and efficiently. Strategic information system (SIS) is typically using computer system in order to manage competitiveness in this whole flexible business changes. Data processing started in the 1960's followed by Management Information system in years of 70's and beginning of new era in 1980's of strategic information system. This three era is the process of developing better basically computer system but on different business areas. As we all know the computer for a person is to collect data, process data and turn it into an information. However, in an organization these system helping them in improving the effectiveness and the efficiency of operation, management and competitiveness among this rapidly changing of business world. The Data processing and Management information system......

Words: 1241 - Pages: 5

Premium Essay

Strategic Planning

...NAME: SHEILA PETIT-PHAR SUBJECT: BUS 288 FUNDAMENTALS OF BUSINESS PLANNING. DATE: NOVEMBER 14TH 2013 TOPIC: STRATEGIC PLANNING TEACHER: MRS. SAMANTHA V. EVANS Overview History This statement provides a common understanding of history of “La France Boutique” where its governing board rotates trustees on and off board every France Osias started “La France Boutique” in 1980 as a clothing retailer in Sand Bank, Treasure Cay, Abaco, Bahamas. “La France Boutique” has since grown and has started retailing clothing, cosmetics, cooking items, shoes and perfumes. La France Boutique was the final destination for purchasing any item. In the year 2011 during the down falls of the recession “La France boutique” a decrease in client. Introduction In the year 2011 during the down falls of the recession “La France boutique” a decrease in client. And survey said that customer service and technology Is the problem. What curses this problem I believe it is the lack of training of employee and also not updating our technology and keeping up with the latest trends in the industry. Planning to plan Members of Strategic Plan Sheila Petit-Phar Claudette Kelly France Osias Mark James Joe Peterson Jessica Davis Katie Nolan Why they are choose those persons France Osias………….Owner/CEO Joe Peterson......

Words: 1868 - Pages: 8

Premium Essay

External and Internal Environmental Analysis Strategic Planning and Implementation

...External and Internal Environmental Analysis Apple Inc. is a computer product company that was launched into the market through the collaborative efforts of Steve Jobs and Steve Wozniak in the year of 1976 and is aimed at reaching the diverse global community. The changes in the external environment of the company determine the decisions that the corporation will make. Apple Inc. has reputable frameworks that have been developed to assess the external environments of the company. The company has identifies the specific domains that affect the operations of the company from the outside. These forces on the organization enable the operations of the company to be influenced. In a broader sense, the entities that fall outside the operations of the Apple Inc and relate to the company are the external environment. These are the elements that exist outside the company confines and still affect the organization and its operations. The fast expansion of e-commerce in the business realm is one of the major external factors that affect the operations of Apple Inc. The company will hence have internal adjustments of its systems so as to keep up with the changing e-commerce. Apple Inc interacts with its external environment to accomplish it set goals. Apple Inc is aimed at creating value and competition that is sustainable for the company to attain great profit maximization levels. Through the following internal competitive environments, Apple Inc can remain top in the computer market.......

Words: 1191 - Pages: 5

Premium Essay

Country Risk and Strategic Planning Analysis

...Country Risk and Strategic Planning Analysis TSI international consulting is a firm that provides services that support the United States and foreign businesses in globalization operations. TSI consulting international will be entering a 50/50 partnership with Setex consulting international, a Romanian integral investment company that provides tailored expert business services for global and national businesses who wish to extend business to the Romanian market and other foreign countries. TSI international partnerships with Romania will help develop the country's weak rural agricultural infrastructure. By providing 50% of the capital the government will have a vested interest in firm’s success. Our company will provide modern agricultural training techniques and machinery to the rural area citizens of Romania. The bigger strategy will be to drive revenue through export to the Eastern European region and eventually the members of the European Union. As a country that was previously a communist nation the minds of rural citizens will easily buy into the strategy where they see clear authority and a mode to enhance their standard of living. Launching a global joint venture can present a generous amount of risks that require analysis. The potential risks of TSI consulting opening and maintaining a partnership business venture in Romania with global ambitions will be vast and complex. To begin, TSI international will analyze numerous categories of risks ranging from legal to......

Words: 2358 - Pages: 10

Premium Essay

Strategic Planning

...Strategic Planning {What is it? How do you do it?} [pic] 2008 Table of Contents Page Content 3-4 Introduction 5 Section 1: The “What” of Strategic Planning 6 Why should departments and agencies plan strategically? 7-8 Section 2: The “How” of Strategic Planning 9-10 How do I gather data and where do I get it from? 11 Participant Selection 12 Survey/focus group question development 12-14 Core Values Development 15-17 Organizational “Purpose” Development 17-19 Organizational “Vision” Development 19-20 Organizational “Mission” Development 20-22 Organizational “Goals and Objectives” Development 22-25 What are Action Steps and how are they developed? 25 Performance Audit – Review of Organizational Strengths, Weaknesses, Opportunities, Threats [SWOT] 26 Gap Analysis – Compare SWOT analysis information with Draft goals and objectives 26 Contingency Planning – Worst and Best Case Scenarios 26 Integrated Functional Plans – Action Steps 27 Implementation Considerations 27 Monitoring and Evaluation 28 -42 Short Cut – Simplified Planning Model 43-57 Section 3: Sample Plan 58 Points to Remember Introduction This document is intended to provide the reader with information about strategic planning. It is organized into three sections to help the reader better understanding what strategic planning is about and how it...

Words: 15090 - Pages: 61

Premium Essay

Country Risk and Strategic Planning Analysis Paper

...Country Risk and Strategic Planning Analysis Paper University of Phoenix MGT/448 Kathryn Hayman December 19, 2011 Team C has decided to conduct a country risk analysis for the country of Mexico. The selected business venture is about laptop computers. When it comes to global business ventures there also comes a great amount of risks. In the following paragraphs is an analysis of the following risks; political, legal, and regulatory risks, exchange and repatriation of funds risks, competitive risk assessment, taxation and double taxation risks, market risks, distribution and supply chain risks, physical and environmental challenges to entering and operating in a target market, social and cultural risks, and cyber or technology risks. A description of how these risks would be managed and a summary of the strategic planning process will be explained. Mexico has a moderate political risk according to AM Bests Country risk report. Mexico ties with large, developed countries that are very strong has help them in this aspect when it comes to their political risk. NAFTA North American Fair Trade Agreement also helps in this respect since it is now one of the largest free trade areas. This agreement was established between the Unites States, Canada, and Mexico and became effective on January 1, 1994. This alliance has brought economic growth and rising standards to the citizens of these three countries. There are many advantages of NAFTA, being that it has......

Words: 780 - Pages: 4

Premium Essay

Strategic Planning

...Strategic Planning OVERVIEW Brief description This toolkit provides a model for taking an organisation through a strategic planning process. It covers planning to do strategic planning, covering the background issues that need to inform or direct the strategic planning process, and then defining the strategic framework for the project or organisation activities. It is this strategic framework that gives the activities coherence and direction. We have included practical exercises to use during a strategic planning process. The toolkit expands on the short introduction to strategic planning in the toolkit on Overview of Planning. Why have a detailed toolkit on strategic planning? Strategic planning is the core of the work of an organisation. Without a strategic framework you don’t know where you are going or why you are going there. So, then, it doesn’t really matter how you get there! This toolkit offers you a way to do detailed strategic planning. You can replicate the method in any organisation or project that needs to do strategic planning. Another toolkit in the CIVICUS toolkits project deals with an Overview of Planning. That toolkit will help you see how strategic planning fits into the overall planning process. The toolkit on Action Planning will help you take the process further. The toolkit on Monitoring and Evaluation will help you to expand on the process of impact evaluation. You do strategic planning to help your project or organisation make a significant......

Words: 13862 - Pages: 56