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“Strategic Planning as Competitive Advantage”

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Resumen del Paper “Strategic Planning as Competitive Advantage”
Un total de 113 firmas respondieron la encuesta realizada siendo 68 de industria de muebles (SIC 2512) y 45 de la industria de indumentaria (SIC 2335). Entre los coeficientes de correlación que se tomaron en el estudio estaban el tamaño de la firma, la edad de la firma y el locus de control del CEO. Se cree que dependiendo del locus de control puede haber una relación positiva entre la planificación estratégica y los resultados de la planificación. La SIC 2512 se utilizó para probar la hipótesis H1 que es:
H1: En industrias de “planificación en equilibrio”, la correlación entre la planificación estratégica y sus rendimientos no difiere significativamente de cero.
La SIC 2335 se utilizó para probar la hipótesis H2 que es:
H2: En industrias de “planificación en desequilibrio”, la correlación entre la planificación estratégica y sus rendimientos difiere de manera positiva y significativamente de cero.
H3: La correlación entre la planeación estratégica y sus rendimientos es significativamente mayor en industrias de “planificación en desequilibrio” que en industrias de “planificación en equilibrio”.
Como resultado del estudio estadístico se obtuvo la siguiente conclusión: existe una relación negativa entre las industrias de “planificación en equilibrio” y el rendimiento de la planificación. Esto significa que mientras más empresas en la industria construyan una planificación estratégica, la relación entre la planificación y los resultados será menor. Otro resultado es que hay una relación nula entre la planificación y los resultados financieros en la industria de muebles. Y otra conclusión es que hay una relación positiva en las industrias en “planificación en desequilibrio” siendo significativa y positiva la relación entre la planificación estratégica y los resultados financieros.
Como limitantes es que solo se pudo estudiar una muestra pequeña de dos industrias y pone a discusión que se siga estudiando la relación de la planificación estratégica y los resultados financieros con una muestra de industrias más grande.
Finalmente se puede concluir que las industrias que tienen un mayor grado de planificación estratégica reflejan que se desenvuelven en un mercado con mayor estabilidad, y que la planificación estratégica y los resultados financieros tiene una mayor correlación siempre que las empresas se desenvuelvan en un entorno macroeconómico más inestable.
Bibliografía
Powell, T. C. (28 de Febrero de 2014). Strategic Planning as Competitive Advantage. Obtenido de file:///C:/Users/Miriam/Downloads/1447110084_203__T1%25252BStrategic%25252BPlanning%25252Bas%25252BCompetitive%25252BAdvantage.pdf

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