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Strategic Planning

In: Business and Management

Submitted By Roxylu009
Words 684
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Ethics Reflection
Alicia Zisumbo
STR/581
September 23, 2014
Shad Slaughter

Ethics Reflection
A strategic plan is an important part of business development because it defines the organization’s strategy, decision-making and the path the company takes in order to succeed. The social responsibility an organization has on the community is how it accomplishes its business while it meets its obligations to society and the environment. Ethics plays a strong role in a company’s strategic plan because the public persona will determine if the company is successful or not. Corporations must remember that the decisions made not only affect the company and its employees, but also the stakeholders and the communities that drive the business.
A business has an ethical responsibility to uphold the commonly held beliefs of society because it is society that ultimately makes or breaks a business. A perfect example of this is currently being played out in the media regarding the image of the National Football League (NFL) and its stance on domestic violence. The NFL brings in millions of dollars a year from ticket sales, merchandise, sponsorships, and TV ads. It is a very prosperous business to say the least. The NFL has a code of conduct policy that must be followed by its employees (players, coaches, etc.). The Ray Rice scandal is currently marring the image of model behavior in the NFL. As an avid NFL fan, I have been watching this scandal unfold with the start of a new football season. I have witnessed, on television, football players suspended and/or fined for violating the NFL’s drug policy. This is the first time in over two decades of watching football that I have seen the league do an about-face in dealing with league misconduct. The NFL Commissioner’s initial decision to suspend Ray Rice for punching his then fiancé was met with harsh public criticism. Within a week, the NFL Commissioner, Roger Goodell, retracted the suspension and decided to terminate Rice’s NFL contract due to increasing public pressure for a harsher punishment. Goodell had to make an ethical decision that would appease the stakeholders but have a negative impact on the organization’s profit. The sudden change in deciding how to handle the situation was based on ethics being that it was the right thing to do. Ray Rice was a prominent figure in the football world as a top running back in the league. The initial decision to suspend him for two games was based on what the Goodell said was Ray Rice’s version of what happened in the elevator and security camera footage of what happened outside of the elevator. Once the video of what actually occurred inside the elevator was released to the media, the Commissioner had no choice but to come to an ethical decision to terminate the running back’s contract. As a consequence, sales of Ray Rice merchandise ceased and fans were given the opportunity to return Ray Rice jerseys for another player’s jersey. The impact of the Goodell’s decision was not only financial, but it negatively affected the image of the NFL, especially among the growing number of female fans.
Upon completion of the Ethics Awareness Inventory (EAI), I learned how my ethical perspective has changed throughout the course of my MBA program. I never realized the ethical choices a manager faces in making sound decisions for the good of the company while maintaining ethical standards. The EAI was somewhat accurate in its assessment of my ethical perspectives. One aspect that I felt was spot on was that of being rather than doing. I strongly agree that demonstrating ethical qualities carries more weight than going through the motions set forth by rules. When faced with a situation like the aforementioned NFL example, my actions would have aligned more with relying on my ethical perspectives in doing what is right because I feel it is right regardless of the rules. I am continuing to nurture personal growth as I near the end of my MBA program. I am learning that ethical awareness plays a significant role in business management and corporate success.

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