1. Strategy Formulation -> Current Parameters Evaluation
Revise Vision
As stated in the foreword, my vision was to own and run an IT company that becomes the most famous and prestigious in the Arab world. Now that such vision came true in the past (to the extent that I owned several projects that were among the top websites in the area), I find such vision less motivating and less challenging today. Visions have to be as challenging and rewarding as dreams.
Revise Values
It is very important to study our values and make sure they underlie the thoughts and behavior of the staff. They can be summarized as:
Values of External Impact:
1. We love to spot needs and fulfill them
2. We offer the best possible value to clients by completely understanding their requirements, mastering our tools and perfecting our skills
3. We treat clients’ jobs as if they were our own
4. We never alter an agreement with a client no matter what happens (money wise and time wise)
Values of Internal Impact:
1. Honesty and integrity are the two basic requirements for all positions
2. Transparency and direct contact keeps organization’s harmony active
3. Managers must remember that they are the role models of the employees
4. Continuous training and self-development play a major role in achieving high performance
5. Everybody cares about themselves, everybody else and the organization
6. When the organization gives the employees what they need, they will give it what it needs
Evaluate Mission Statement
We have a standard, outdated mission statement that conveys nothing more the plain description of who we are and what do. It goes “An Egyptian company that offers the services of web design, development, SEO, and mobile app development.” Obviously, it does not say anything about our values, competitive advantages, the quality of our work, or who our customers are. We need a new