Free Essay

Strategies for E-Sports Events

In: Business and Management

Submitted By emirhaner
Words 1512
Pages 7
Introduction
When we think of the term sports, the first things that come to our mind are Football or Basketball, which happen to be the most common televised sports, but we rarely give thought about what these sports have in common.
In a sport, players assemble to participate in a competitive game against each other, demonstrating their skill and understanding of the game. Players dedicate lots of time into practicing and honing their skills, in hopes of outmaneuvering the opponents and earning the victory. Just like in normal sports, E-Sports is when players gather to compete invideo games. This may sound a bit ridiculous, but I assure you that there are many video games out in today's market which require a lot of skills to play competitively.
Take a shooter game, like Call of Duty or Counter-Strike, for example, where it is critical for players to have the ability to aim at their target quickly, precisely and accurately, in order to stay alive and defeat the opponents. To gain these skills, the the teams needs get together often and practice game after game after game to coordinate their teamwork and skills.
There are a number of leagues (more and more are popping out as the E-Sports community to grow) which host these games. One of the biggest league in America at the moment is the Major League Gaming(MLG), which happens every 1 to 2 months, and hosts a variety of games. Players and viewers gather from all over the world to attend these events. Other examples include the Intel Extreme Masters (IEM) and the IGN Pro League (IPL), which also sponsor popular competitive games such as Starcraft II. At the moment, Starcraft II is gaining very fast momentum as a popular E-Sport. It's a Real-Time Strategy game, which involves lightning-quick decision making and precise control of the player's units (virtual army) in order to strategically outmaneuver the opponent.
Other games that are currently played as an E-Sport include: * League of Legends - A team strategy game born from a popular Warcraft 3 map called DotA (Defense of the Ancients) * Warcraft III - Another Real Time Strategy game similar to Starcraft. * Halo - A First Person Shooter game played on consoles. * Call of Duty - A First Person Shooter game played on the PC and consoles. * Street Fighter - A popular Fighting Game where players execute special moves and attacks to knock out the opponent.

Sports tourism, or more correctly, Sport Tourism refers to travel which involves either observing or participating in a sporting event staying apart from their usual environment. Sport tourism is a fast growing sector of the global travel industry and equates to $600 billion a year.
And now esports are being part of this growing industry.E-sports players started to become professional players in USA and Asia.This will continue with the developments in the technology and urbanization.
Why E-sports ?
Nowadays technology is growing rapidly,most people tend to concerned about internet and accept with the internet or the computer games as the first activity so needs and demands are in this way.E-sports industry is a opportunity for future.
Why League Of Legends ?
Since League Of Legends (LOL) has a progressing process for 4 years many internet users prefer this game because of each game is including characters,players,strategy.Player skills are improving and changing game by game so players can’t give up easily from this endless rotation.
League of Legends is a multiplayer online battle arena video game developed by Riot Games.It is a free-to-play game. It was first announced on October 7, 2008, and released on October 27, 2009. League of Legends was generally well received at release, and has grown in popularity in the years since. According to a 2012 Forbes article, League of Legends is the most played PC game in the world in terms of the number of hours played.

Date | Awards | Category | December 2009 | IGN PC Best Strategy Game 2009 | Readers' Choice | December 2009 | Gamespy Gamers' Choice Awards 2009 | PC Gamers' Choice | October 2010 | 1st Game Developers Online Choice Awards | Best Online Technology, Visual Arts, Game Design, New Online Game, Audience Award | October 2010 | Golden Joystick Award | Online Game Of The Year | October 2011 | Golden Joystick Award | Best Free-To-Play Game |

Awards

What is the future of this game for investors and tourism ?
This game has many opportunities because of the increased number of player groups and both Riot Games and players trying to develop this process day by day.Therefore Riot Games seem this game as a product and acting like a product line.Two years ago Riot Games set up new lines such as organizing tournaments and streaming this activities on their internet channel.

Streaming of World Finals from Riot Games Turkey

On the other hand Turkey is new in this industry.In USA and Asia this tournaments and e-sport activities were really popular.Turkey has a lot of youth population who is playing games.This is a successful entrepreneurship which reached a lot of people and investors from the world.Foreign investors discover this industry previously and they made a lot of profit and success about this game.Last year 25 millions of people watched NBA Finals.If we look to the statistics of LoL World Finals,32 Millions of people watched it.Now this tournaments are becoming as popular as Champions League, NBA and NFL finals.There are a lot of well known companies such as Samsung,BenQ,SK Telecom etc which are very excited about e-sports.Even if this game is very popular in Turkey there is not a market for this game.Only AVEA became the main sponsor for the previous finals in Turkey.So there are a lot of opportunities.

Examples of Sponsors for LoL
Live streaming
Many e-sports events are streamed online to viewers over the internet. Dreamhack Winter 2011 reached 1.7 million unique viewers.With the shutdown of the Own3d streaming service in 2013, Twitch is by far the most popular streaming service for competitive gaming.While coverage of live events usually brings in the largest viewership counts, the recent popularization of streaming services has allowed individuals to broadcast their own game play independent of such events as well. Individual broadcasters can enter an agreement with Twitch in which they receive a portion of the advertisement revenue from commercials which run on the stream they create.
Television
Especially since the popularization of streaming in eSports, organizations within eSports no longer prioritize television coverage. Ongamenet continues to broadcast as an eSports channel in Korea, but MBCGame has shut down. Riot Games' Dustin Beck has stated that "TV's not a priority or a goal", and Dreamhack's Tomas Hermansson has said "Esports have a proven record to be successful on internet streaming only."

What is our forecasting and strategy about LoL ?
We are planning to organize tournaments in different cities of Turkey such as Izmir,Antalya,Uludağ,Istanbul etc.With this way we hope that investors are going to interest about Turkey e-sports market.Also in this cities we will arrange the accomodation facilities for both players and fans.Likewise we are trying to contribute the Turkish tourism extra income especially for the months that tourist population is low.
Format
* Twenty four teams * Four teams receive direct entry into Quarter-finals through europe performances * Remaining twenty teams will be divided into four groups of five * Group stage is double , Best of One matches * Top two teams of each group advance to the Quarter-final stage * Quarter-final matches will be Best of Three * Semi-finals and Grand Finals will be Best of Five

Place | Prize | Team | 1st | 50.000 $ | ? | 2nd | 25.000 $ | ? | 3rd | 15.000 $ | ? | 4th | 7.500 $ | ? | 5th | 5.000 $ | ? | |

Organization Scheme 1. We need investors to create prize pool and accomodation costs for teams. 2. We need to do feasibility studies for the locations where we are going to organize the tournament. 3. Extra activities should be organized for the locations such as parties,cultural trips. 4. Accomodation facilities should be obtained for players and fans. 5. 24 teams will be invited for this tournaments. 6. This tournament has elimination stages,group stages,quarter finals,semi finals and there will be a grand final. 7. Elimination stages will be in İzmir,Antalya and Bursa.Also grand final will be in Istanbul. 8. It will goes on nearly one month.And we will host teams and fans both foreign and local in each city for one week. 9. If this events will become successful,we are planning to make it traditionally.We hope that this will become a great GDP and GNP generator for Turkey.

--------------------------------------------
[ 1 ]. http://en.wikipedia.org/wiki/Sports_tourism
[ 2 ]. http://en.wikipedia.org/wiki/League_of_Legends
[ 3 ]. Paul Tassi (2/05/2013). "Talking Livestreams, eSports and the Future of Entertainment with Twitch". Forbes. Retrieved 16 Sep 2013.
[ 4 ]. Radoslav "Nydra" Kolev (25 Sep 2013). "DreamHack partners with MTG for eSports studio in Stockholm". Gosu Gamers.

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