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Strategies Push and Pill

In: Business and Management

Submitted By rohanjoy143
Words 387
Pages 2
Push Strategy:
Push strategy is where companies forecast demand before ordering based on the willing buyers and also the goods doesn’t runout unexpectedly. For example winter jackets are required by retailers during the end of summer or during start of fall and winter. Companies can predict in their supply chain as they know what will be needed long before their demand actually arrives.
So the main disadvantage in Push system is it’s purely based on forecast which is a guess. For example Billions are spent in US on computers and software’s but most of the time demand and forecast differed. So if forecast goes wrong there will be excess of investments and profits will decrease. Sometimes we may runout of inventory and lose customer loyalty.
Pull Strategy:
Pull strategy is the one which is based on demand data. This is based on the actual consumption at stores and also forecast rather than predicting sales. For example Custom computers are build by direct computer seller only when the order is received from consumer. Cloud technologies these days are providing daily consumer demand for generating forecast.
Based on this strategy, a company can manufacture goods based on daily demand and reduce production of goods which are moving slowly so that inventory maintenance cost is reduced for goods which are not in demand.
The disadvantage of this strategy is that sometimes we may runout of inventory if demand increases and if we are unable to increase production.
Aggregate Forecast:
This forecasts the company’s capacity requirements, number of products to be produced and implementing strategies for production for a certain period of 2 to 12 months in future. They can set or reset this strategy in this period and can synchronize activities that effect resources, capacity, labor, costs and customer relations.
For example Hyundai can accurately forecast the total

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