...Establishes vision Develops and implements strategies Allocates and controls resources Chooses key employees Shapes culture Affects organizational performance Projects image to the public Levels of Leadership (Jim Collins, HBR, Jan. 2001) Highly capable individual Contributing team member Competent manager Effective leader – catalyzes commitment to and vigorous pursuit of a clear & compelling vision, stimulate high performance Executive – builds enduring greatness through humility and professional wills What are the Leadership Traits of Highly Productive Organizations? Leadership Traits of Highly Productive Organizations Attention to details Highly ethical and moral Embracing simplicity & disdain for waste Long-term focus Humility Coaching leadership style Trust and believe in others Management Practices That Work (Nohria, et al., HBR, 2003) Primary Strategy, Execution, Culture, Structure Secondary (Two of Four) Talent, Leadership, Innovation, Mergers and Partnerships Leadership Development Leadership skills Management skills Communication skills Problem identification and solving skills Strategic development and execution skills Leadership Strategies for Productivity Improvement? Leadership Strategies for Productivity Improvement Create a clear...
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...mission to gain the customers attention use bold formats to high light their products and in this mission of theirs they often push the boundaries of the society. For example, Calvin Klein since 1980 is promoting nudity and is always in controversies due to their bold advertisements. (Arneas, 2005). Secondly many liquor companies and smoking companies hire famous sportsmen for advertising their product, these sportsmen’s are treated as heroes by the children and they follow them blindly. (Mvivo, 2012) Advertisements are created by the advertising agencies that at times purposefully or innocently make advertisements which become controversial and result in government implementing restrictions on the advertising of such products. (Waller & Fam, 2000).A products fate depends on the strategies which are adopted for marketing. Hence in today’s global and international marketing the most faced challenge which needs proper organization and planning is the advertising of the product, how is it executed, what hinders its progress and what advertising strategy can help it grow. This paper aims to make a report about the reasons, impacts and solutions to deal with marketing controversy. In addition this paper also aims to help the advertising agencies develop an understanding of which advertising is perceived by some people as offensive. There is an increase in the amount of controversial advertising in the media and its major cause is the complex society one lives’ in because the agencies...
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...out the business flyer he received in the mail from a local business. The flyer provided a solution to many of the Marine’s meal problems. The business was offering to pick up meals from any local dining establishment while only charging a small fee that was close to what a tip would be at many of those establishments. The service member placed the call, Food Corps arrived within the hour delivering over twenty meals and the rest was history. Developed in 2008, Food Corps has proudly served the needs of America’s heroes in their time of need. Food Corps helps feed the United States Military and emergency response personnel by helping the hero find the food they want and delivering it to them when they need it most. Food Corps has partnered with restaurant establishments in the vicinity of emergency response personnel to ensure the prompt delivery of essential nutrients. Food Corps was founded by heroes with the protection of today’s heroes in mind. Food Corps partners with a variety of local restaurants and enables customers to place orders/view menus via the Food Corps website. The company charges a small service charge that is usually...
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...Question 5 a. Grading Strategy execution process involves coming up with plans of specific techniques, actions, and behaviors aiming at supporting the strategy and getting things done and generate desirable results. In fact, there is no fixed and rigid range of actions appropriately applied to all organizations due to the diverse industrial characteristics, different company’s capabilities and resources, and changing economic environment. However, in achieving a successful strategy-executing process, every organization must complete 10 basic managerial tasks in term of staffing, resources and competencies, organizational structure, resource allocation, procedures and policies, practices improvement, information and operating system, incentives, corporate culture and leadership. How well the firm completes these tasks determines the success of the strategy, which is presented in form of strategic and financial objective accomplishment, employees and customer satisfaction as well as other stakeholders’ interest. Therefore, in order to evaluate and grade the strategy execution process of Southwest Airlines, we will analyze the extent to which the firm fulfills the tasks needed. The comprehensive analysis is covered in the following part of the paper. 1. Staff the organization with managers and employees capable of executing the strategy well. (1 point) We will break the issue into two facets including management team building and employees recruiting, hiring and training...
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...Trends Market Analysis • Market Size and Growth • Market Segments (Product Classifications) • Seasonal Analysis Competitor Analysis • Market Share Trends • Marketing / Marketing Communications Strategy Assessment Product (Brand) Analysis • Sales Volume Trends • Market Share Trends • Image and Reputation (questionnaire/ quantitative research) Marketing Communications Plan Target Market Profile • Demographic • Psychographic • Geographic etc Target Market Analysis • Consumer Behaviour (Loyalty) • Consumption patterns Positioning Strategy • Positioning Strategy Statement • Positioning Grid Budget • Budget Available for Plan Advertising Objectives (whatever is relevant to plan) • Awareness • Preference • Trial • Image Creative Plan • Creative Objectives • Key Benefit Statement • Support Claims Statement • Creative Strategy • Creative Execution Media Plan • Media Objectives • Media Strategy • Media Execution Should any of the marketing communications mix components listed below be included in the plan, appropriate objectives, strategies, and execution details will be included...
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...Labatt Blue Canadian Beer Market As of the end of 2002, Labatt Breweries controlled 43.3% of the Canadian beer market, making it the number two brewer in the country behind Molson, which has a market share of 45 percent. Microbreweries and imported premium beers account for the remaining market share. Major brands tend to focus on 9 to 24-year-old males, and as a result may be missing opportunities by not addressing different demographics and the product benefits of beer. However, targeting 19 to 24-yearolds does encourage early brand adoption. According to Robe Guenette, a former beer executive at Molson, “Brand choices in beer are made early in life. If you get a younger drinker early, they tend to stay with you. It’s really about the ‘heavy’ male drinker and that’s where the volume is.” Demographic trends are not on the side of the brewing industry. Older age groups do drink beer but much less of it than before. The 19 to 30-year-old group in the 1980s represented 20% of the market, today it represents 18%, and by 2007 it will slide to 15%. Labatt has tried to shift the age focus on some of its brands. Carlsberg and Bud Light are slanted slightly towards older males and females. Labatt has also invested in advertising for its premium and imported brands like Stella Artois, Sol, and Guinness—with programs that reinforce quality and serving techniques. Blue Versus Canadian The history of Canada’s two leading brands, Labatt Blue and Molson Canadian reveal a correlation between...
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...Assignment 10: Leadership Abhishek Bhat K The Leadership Theory states that: It is useful for imitation. (Metcalfe, M 2014) Leadership has been defined as a process of social influence in which one person can enlist the aid and support of the other in the accomplishment of a common task. A leader is simply somebody who people follow. Or someone who guides and redirects others. (Chemers M 1997) Because: It delivers us the concept of benchmarking which showcases whom to imitate or follow to achieve the desired results. Eg: Role Models, Heroes. (Metcalfe, M 2014). A leader always has the tendency to make his followers imitate him. He wants the group to follow his concepts, his ideas and his strategies towards achieveing the anticipated goals (Metcalfe, M 2014) It uses the application of past knowledge and experiences which borderline on the imitation theory (Kellerman, B 2005). Theory: Leadership can be effectively explained through ten operative theories The Great Man Theory: Leaders are born not made The Trait Theory: Tells us which individual characteristics have to be pursued to lead effectively Skills theory: The same as trait but looks into specific skills of a leader Style Theory: Looks into styles like bureaucratic and democratic Situational theory: Looks into how certain traits and skill apply to a particular situation Contingency Theory: Do not change the traits of the leader, get another leader that fits the profile Transactional Theory: Means there is a reciprocity...
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...Comparative analysis of Disney Infinity and Activision Skylander Term Paper 1. The instrumental source of value creation for Activision via activities of Vicarious Visions was based on the core innovation involving using RFID technology to wirelessly connect a computer to the toy figures via the USB port. In the driving seat of this development were Bala brothers who had accumulated significant experience in the video gaming industry, and thus, who were well positioned to understand nuances of the market, latent and unmet needs. This revolutionary innovation has given birth to an entirely new genre of the life-to-toy gaming approach that since has undergone rapid evolution. In its strategic positioning of the new product through differentiation the company took advantage of the natural desire of children to re-enact imaginary world into reality. Only Skylander reversed the direction of such transgression according to the current state of technology, from reality back into imagination, augmented and embodied by the video game experience. This product was a natural progression of a novel concept developed by Activision in 2005 when the game Guitar Hero heralding detachment from the existing consoles and demonstrating capacity to penetrate the market by crossing over various platforms. Thus, armed with the previous hugely successful experience of developing in-house capabilities to establish production of plastic and electronic assembly designs, the company...
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...Unit 5012 Being a Leader Introduction: Being a leader is bliss in its true sense as it helps a person to set goals or targets in their lives and then prepare an organized plan of action in order to accomplish all these goals. Leadership is the capability of efficient execution of various tasks by driving each member of the team to give his/her best and channelize his/her potential and co-ordinates the entire team to work collectively in order to accomplish greater organizational goals. Learning outcome 1) Understand the organisation’s ethical and value-based approach to leadership 1.1) Evaluate the impact of the organization’s culture and values on leadership Organisational culture is a total of the organisation’s past and current assumptions, experiences, philosophy and values that hold it together. These are expressed in its self-image, inner workings, interactions with the outside world, and future expectations. It is the way the organization conducts its business, communicates and exchange information. The ideal organisational culture depends on the strategy of the company and kinds of competitive forces its businesses are dealing with. Values are building blocks of culture. They motivate behavior and emotional responses. They support the process in which people approach their work, make choices and decisions and deal with each other. Deal and Kennedy’s cultural model helps us understand rites and rituals in corporate culture. Deal and Kennedy’s cultural...
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...Cultural and Critical Approaches: An Application on the Table of Contents Cover Page……………………………………………………………1 List of Tables and Graphs…………………………………………...2 Executive Summary………………………………………………….3 1. Introduction………………………………………………………..4 2.1 Purpose & Scope……………………………………………4 2.2 Method………………………………………………………..4 2.3 Limitations……………………………………………………4 2.4 Assumptions…………………………………………………5 2.5 Background…………………………………………………..5 2. Findings……………………………………………………………7 3.6 Cultural Approach…………………………………………...7 3.7 Critical Approach…………………………………………….7 3. Discussion…………………………………………………………7 4.8 Cultural Approach…………………………………………...7 4.9 Critical Approach…………………………………………….9 4. Conclusion..……………………………………………………….11 5. Recommendations and Implementation……………………….11 ------------------------------------------------- Tables and References………………………………………………12 ------------------------------------------------- List of tables and graphs Table 1: Operational Structure Table 2: Executive Structure Table 3: Corporate Governance Structure Table 4: Staff by age and gender Executive Summary The Northern Territory Government (NTG) consists of 22 agencies. It is responsible for a wide range of functions, including but not limited to budgeting, finance, housing, taxation, etc. Department of Business and Employment (DBE) is one of the agencies under the NTG. Its main responsibilities are to deliver corporate...
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...Project Present By 1. Atthaya Pancharin 53441642 2. Korntatan Patarataweetip 53441602 3. Panchabhorn Bodhintrsopon 53441617 4. Pikul Sithichan 53441620 5. Varatip Silapapong 53441625 May 2011 สารบัญ ประวัติความเป็นมา 3 ความหมายของตราสัญลักษณ์รวงข้าว 3 ความหมายของสีในสัญลักษณ์ ของธนาคารกสิกรไทย 4 ภารกิจ 4 วิสัยทัศน์ 4 ค่านิยมหลัก 4 นวัตกรรม กับธนาคารกสิกรไทย ตั้งแต่อดีตจนถึงปัจจุบัน 5 สรุป นวัตกรรมต่างๆของธนาคารกสิกรไทย 15 นวัตกรรมของธนาคารกรุงเทพ 19 บทวิเคราะห์ 20 จุดเปลี่ยนธนาคารกสิกร ผู้นำนวัตกรรมการเงิน 20 การสร้าง Positioning 24 กลยุทธ์การบริหาร Strategic Management 26 ตารางการเปรียบเทียบสินทรัพย์รวม และกำไรสุทธิ ของธนาคารกสิกรไทย และธนาคารกรุงเทพ ระหว่างปี 2549-2553 29 ข้อเสนอในการทำ Innovation เพิ่ม/ลด/เปลี่ยน 30 วิธีการวางแผนและ ดำเนินงานภายในกลุ่ม 31 วิธีการค้นหาข้อมูลต่างๆ 31 แหล่งข้อมูลที่ใช้ในการค้นหา 32 แผนการดำเนินการ 32 ประวัติความเป็นมา ธนาคารกสิกรไทย ก่อตั้งเมื่อวันที่ 8 มิถุนายน พ.ศ. 2488 ด้วยทุนจดทะเบียน 5 ล้านบาท และพนักงานชุดแรกเริ่มเพียง 21 คน มีอาคารซึ่งเป็นสาขาสำนักถนนเสือป่าในปัจจุบันเป็นที่ทำการแห่ง แรก การดำเนินงานของธนาคารประสบความสำเร็จเป็นอย่างดี เพียง 6 เดือน หรือเพียงงวดบัญชีแรกที่สิ้นสุด ณ วันที่ 31 ธันวาคม พ.ศ. 2488 มียอดเงินฝากสูงถึง 12 ล้านบาท มีสินทรัพย์ 15 ล้านบาท จากจุดที่เริ่มต้นจนถึงวันนี้ ธนาคารกสิกรไทยเติบโตอย่างมั่นคง ณ วันที่ 31 มีนาคม พ.ศ. 2554 มีทุนจดทะเบียน 30,486 ล้านบาท มีสินทรัพย์จำนวน 1,677,862 ล้านบาท เงินรับฝากจำนวน 1,182,390 ล้านบาท...
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...The bilateral relations between the Islamic Republic of Pakistan and the People's Republic of Bangladesh are influenced by the fact that Bangladesh was a part of Pakistan from 1947 to 1971, when it achieved independence after the Bangladesh Liberation War and the Indo-Pakistani War of 1971. As part of historical Shimla Agreement, India sought to make sure that Pakistan would take steps to recognize Bangladesh. Pakistan sought China's help in blocking Bangladesh's entry into United Nations until 1974. Behind the scene India rallied behind Bangladesh to help gain international recognition. By end of March 1973, approximately 99 countries had recognized Bangladesh.[1] Pakistan eventually recognised Bangladesh in 1974. History Liberation war and independence After the partition of British Indian Empire by the United Kingdom in 1947, Bangladesh was integrated in Pakistan which was known as East Bengal until 1955 and thereafter as East-Pakistan following the One Unit program. Bilateral relations between the two wings grew strained over the lack of official recognition for the Bengali language, democracy, regional autonomy, disparity between the two wings, ethnic discrimination, and the central government's weak and inefficient relief efforts after the 1970 Bhola cyclone, which had affected millions in East Pakistan. These grievances led to several political agitations in East Bengal and ultimately a fight for full independence. In March 1971, the Pakistan Armed Forces began...
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...Technology and Innovation Management Viewpoint Manage Risk for Product Launch Actively manage risk to deliver the right products on time! Risk management is a well-established notion in hedging and safety related issues, but what about in product development? A development project going wrong, not managing its risk can bring a company to its knees. Not realizing and mitigating risks to delivery, quality, feature fulfillment and budget can at the extreme lead to significant business losses, putting an entire company at risk. We argue that project risk management is central to secure successful product delivery. Project risk management can and should be used as a key lever in: bringing a balanced perspective to the management of complicated issues in complex organizations prioritizing work in a rapidly changing context with an anticipated approach that is better than simple intuition and that facilitates communication between people identifying knowledge gaps and actively closing these gaps the active management (and not the avoidance) of risk by being alert and prepared The risk level in product development projects increases as projects are put under pressure to deliver more complex products, in shorter time, with distributed resources and increased need for interaction between projects due to platform synergy requirements. And we argue that proactive risk management is essential in order to address these challenges and help projects succeed in terms...
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...They were both very heroic characters. They were both incredibly respected kings. They had many similarities. They also had many differences including the way that things were done and the way that they viewed things. Alexander the Great had his own techniques that were highly effective. Many of his tactics are used to the day. Beowulf had his own tactics and strategies that worked out really well in his favor. They both had different ways of getting things done and handled with. Both were extremely effective and highly appreciated and acknowledged. Alexander the Great and Beowulf are both legends due to their heroic actions. They were both respected by many and looked up at as heros. They both made it as kings, they were highly respected...
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...http://cactus.eas.asu.edu/partha/Columns/04-16-AccidentInvention.htm Innovation through Accident Audrey was born in October 2000. Audrey was conceived with a lot of fanfare, much ado and of blue blood. She was well planned and conceived with high hopes. She had everything going for her—looks, money, fame, fortune, power, hype, high expectations and a perfect incubation. A scant six month later, Audrey died. Her parents wanted it to be a quiet affair, but it was not. The death of Audrey sent shock waves through the community. How can such a tragedy happen? In case you did not get to know or love Audrey, she was not human. She was a much-hyped breed of gadget called the Internet Appliance. A sleek looking thingamajig with a touch sensitive screen that wanted to adorn your kitchen counter. It is basically a stunted computer. It can surf the web, do basic Email, get stock quotes, check up on the weather, and some limited word processing all for a lot of money ($500 to get started, $22 per month henceforth). Alex was going on a vacation, to take time off from his job of growing bacterial cultures in little Petri dishes. He was studying the effects of mucus on Staph cultures in a somewhat grungy laboratory in London. He forgot to wash up his last batch before he went off, and when he came back two weeks later, he saw an amazing sight. A mold was all over the dish, but all the bacteria were dead. To cut a long story short, Alex, or rather Dr. Alexander Fleming, found...
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