...organization that could form the basis for a new kind of economy” (Economist) _Android_________ operating system: 82.8 % of market share worldwide (IDC, Q2 2015). 1.43 million __applications_________ available in the __Android______ market (Appfigures, 2015) Utility: The ability of a product to _satisfy a customers needs and wants_____________________________ _Form____ utility – attributes or features that set the product apart Time utility – products available when customers want them Place utility – products available where customers want them Possession utility – transfer of ownership or title; ease of acquisition __psychological________ utility – positive experiential attributes that customers find satisfying Strategic Planning Strategy – the organization’s game...
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...Gans & Stern: The product market and the market for ideas: Commercialization strategies for technology entrepreneurs. * Evaluate the choices about entering the product market, a competitive strategy, or selling the innovation to an incumbent – a cooperation strategy. * Why technology entrepreneurs in some environments undermine established firms, while others cooperate with incumbents and reinforce existing market power. * The interaction between innovator and incumbent depends on the presence or absence of a “market for ideas” The market for ideas: The options for commercialization, The ideas for how to commercialize your invention. * Strong appropriability environment, transacting in the market for ideas will often undermine that secrecy and increase the potential for expropriation (exploit). In contrast, when the innovator controls formal IPR (Patent), the potential for expropriation will be reduced and the innovator is likely to find a cooperation strategy more attractive. * A product market strategy requires that the technology entrepreneurs offers an integrated value proposition and avoids detection and a competitive reaction from established market players. * The value of a cooperation strategy is determined by the price the start-up receives through negotiations in the market for ideas. The value derived from cooperation increases with the threat posed by the start-up innovators to the product market position of the established...
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...Blue Ocean Strategy MARKETING Individual assessment: Blue ocean strategy Do you think that the blue ocean strategy is a relevant tool to generate innovation, value and new customer? Summarize the benefits and the limitation of this strategy. What can corporate do to minimize the impact of this unavoidable imitation/competition? 1. Blue Ocean Strategy (BOS): Benefits, limitations and risks Blue Ocean Strategy signifies all the industries which are not in existence today. In this kind of strategy, the market spaces are unfamiliar, unpolluted by competition. In this strategy, the demand is created rather than fought over. There is sufficient chance for growth which is swift and profitable. Competition is inappropriate because the rules of the game are waiting to be set. 1.1. Benefits of Blue Ocean Strategy The Blue Ocean Strategy is appropriate tool to generate innovation, value and new customers. Considering the condition of CLV it is suitable for this organization to go for it to generate value and innovation. This strategy encourages organizations to attain new ways of thinking which are different than the competitors. With the help of this strategy, organizations can create a new area of demand namely a Blue Ocean and get rid of an intensely competitive market namely a Red Ocean. When any organization successfully creates new markets without competitors they can have a clear Blue Ocean. According to this strategy the organizations must not only focus on...
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...Djeba Augustine DELIBERATE AND EMERGING STRATEGIES Deliberate strategy is a strategy realised as intended while emergent strategy is said to be patterns of consistence realised despite, or in the absence of intentions. “ A strategy is said to be perfectly deliberate if the realised is formed exactly as intended. A strategy is perfectly emergent if there is order in the absence of intentions ”. ( Mintzberg & Waters, 1985). TYPES OF STRATEGY 1. Branding 2. Diversification and specialization 3. Acquisitions and mergers 4. Competitive strategies e.t.c. BRANDING Branding as a segmentation strategy is based on the idea that a brand name is part of the process of giving tangibility to what is essentially intangible, providing “shorthand” method of establishing a particular property’s quality by giving the customer important information about its product and service, sight unseen. (Brucks, Zeithaml and Naylor -2000 ) In this regard, the brand’s value is based on potential guest’s awareness of the brand, their perception of its quality and overall customer satisfaction...
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...population density and are at an advantage in constant or predictable habitats * Heuristically very useful as it allows use to predict the types of species likely to occur under different disturbance regimes R selection: * r-selected species have a rapid rate of population increase. * This is typical of species that colonise short-lived environments or of populations that undergo large fluctuations * Eg. Weeds, aphids, bacteria K selection: * K - selected species have superior competitive ability in stable environments where rapid population growth is unimportant as the population is maintained near K Ways to categorize/class species: * By biome or community type * By life history strategy * By life reproductive strategy * By basic approach to the environment What governs the distribution of species? * Evolutionary factors populations separated on to geographically distinct regions have different evolutionary trajectories * Dispersal constraints species may not have reached all suitable areas * Abiotic constraints all species have a range of physical (climatic) or chemical (e.g. substrate type) tolerances * Biotic constraints interactions with other species may exclude or include species from a community * Human influences recently species have been deliberately or inadvertently transported from one region to another The species pool concept...
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...then try to pick investment strategies, like annuities, life insurance policies, CD's, etc., to create options to help the client develop a portfolio that would help achieve their investment aims. Create a Sound Financial Plan:: Step 1 Establish Goals Step 2 Gather Data Step 3 Analyze & Evaluate Your Financial Status Step 4 Develop a Plan Step 5 Implement the Plan Step 6 Monitor the Plan & Make Necessary Adjustment Competitive Analysis: Competitor Analysis is an important part of the strategic planning process. This revision note outlines the main role of, and steps in, competitor analysis Why bother to analyze competitors? Some businesses think it is best to get on with their own plans and ignore the competition. Others become obsessed with tracking the actions of competitors (often using underhand or illegal methods). Many businesses are happy simply to track the competition, copying their moves and reacting to changes. Competitor analysis has several important roles in strategic planning: • To help management understand their competitive advantages/disadvantages relative to competitors • To generate understanding of competitors’ past, present (and most importantly) future strategies • To provide an informed basis to develop strategies to achieve competitive advantage in the future • To help forecast the returns that may be made from future investments (e.g. how will competitors respond to a new product or pricing strategy? Questions to ask: Who are...
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...Assignment 1 (Week 1) Nelida Wakefield American Military University Abstract Porter’s Five Forces Model is a holistic approach towards competitive strategy. The model provides a framework for the strategic direction of management teams that are seeking an edge over their competitors and additional factors that may undermine profits. The model displays the dynamics between the competitive rivals, buyer’s bargaining power, suppliers, new entrant’s threat and substitutes. The implementation of Porter’s Five Forces Model is crucial on international business practice in order to establish a successful overseas operation and reduce cost of expansion. Global business expansion has become a common practice. Modern organizations are prone to take advantage of international attractive markets that are highly profitable and offer incentives for foreign companies. Implementation of the model increases the chances of success for firms that are considering branching out or simply starting a new company overseas. The Company’s management strategic vision also benefits from Porter’s Model because it points out the forces that affect the organization’s profitability. However, Porter’s modeling techniques have some limitations such as the absence of providing meaningful advice for preventive actions and profitability based solely on fighting competitors without taking in consideration opportunities of competitive strategic alliances. In conclusion, Porter’s Five Forces Model...
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...students should be able to understand – • The marketing management activities and the major changes which have taken place in the 21st century. • The consumer behavior affecting the marketers decisions about the product. • The strategies which are used to deal with competition. • How to shape the market offerings and to build the strong brands. • The process of creating, delivering and communicating values to customers. Course Content: Review of marketing concepts and principles; Developing marketing strategy and plan; Preparation of a marketing plan; Creating customer value, satisfaction and loyalty; Understanding consumer behavior; Market Segmentation, Targeting & Positioning; Dealing with competition; Product-market strategy and product decisions; Pricing policy and strategy; Distribution strategy; Promotion strategy and mix; Introducing new market offerings. Required Text: Marketing Management Philip Kotler Kevin Lane Keller 12th edition Assessments: Class Attendance/participation 10% Class Tests 20% Assignments/case study 20% Mid-term Examination 20% Final Examination 30% Suggestions to the students: • Students should try to attend all classes to earn full points. An absence of more than 3 lectures would lead to a loss of points. An emergency should be notified to the teacher. • There will be some class tests for which no make up policy will be followed. • The assignments are to be submitted within...
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...Alignment of HRM and Business Strategies John Marsh Dr. Ronald Harrison DeVry University: HRM 530 Winter Quarter 2015 Propose how you would ensure the HR strategy is in alignment with the business strategy. First and foremost a company is run by the vision and mission of its founders. Typically, the main focus of many companies is to provide a good or service and gain a profit. I would ensure that even though HR is important, the business strategy comes first. Therefore, I would press the fact that HR needs to know and adhere to the business strategy of the company when making all of its decisions. Let the business strategy be the outline for success. HR should be trained on the business strategies of the company and keep them in mind while conducting all of its decisions. The company that I chose to review is Ford Motor Company. In review of the Ford website, it appears that the alignment of business and HR is on the forefront of their thinking as well. The website states that the HR department “Strategically partners with operations to diagnose the needs of salaried employees and deliver solutions that align with business goals. We also facilitate implementation of Ford’s people cycle plan.” (Human Resources, 2015) This statement is a direct response to ensuring that goals and strategies are on par. Describe the HR job positions and the responsibilities listed for that HR department. The Ford Motor Company HR department has many different responsibilities...
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...Q1. What are the advantages and disadvantages of each bidding strategy: bid to win; no bid; bid to lose? NO BID FROM CHASE Advantages • Retain lending power for potential investment • Higher syndication risk under full underwriting • No more worry about the multi-strategies • No need to worry about the long tenor • No need to expose to the credit issue(15-year maturity, no collateral other than site yet to be built and market risk) Disadvantages • Absence from the loan could affect the relationship with Disneyland. • Might be a good potential deal • Lost a chance to climb the position from Top Arrangers of Global Project Finance Loans. BID TO WIN STRATEGY Advantages • Gain reputation from the well-known transaction in the region • Climb the position from the Top Arrangers of Global Project Finance Loans. • Maintain the good relationship with important client • Profitable transaction Disadvantages • The pricing and fees would be less profitable due to the aggressive competition. • Might need to decide the agent role BID TO LOSE STRATEGY Advantages • Stay in the bidding and wait for the deal becomes more attractive • Preserve some flexibility on price/terms and no need to bid at the most aggressive level • Show the respective to the important client Disadvantages • Might lost a profitable deal • Still takes time and money to do the research Q2. Why does Chase decide to “bid to lose” on the Hong Kong Disney transaction? ...
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...aims and challenges of marketing in an international environment. It will teach how international marketing differs from traditional, domestic marketing while emphasising that the two disciplines are underpinned by the same principles. During the semester you will learn how key environmental forces in international markets provide both constraints and opportunities to companies operating overseas. The module will also demonstrate the influence of international competition, market segmentation and strategy decisions specific to international marketing. Specifically the course aims to: • • • • • • Provide an understanding of the practice, strategies and goals of international marketing Demonstrate how international markets are different from domestic markets and provide an analysis of how international marketing environments can be understood and negotiated Analyse the impact of cultural, social, political and economic factors on marketing strategies Determine when to use different product-market entry and penetration strategies Discuss how and when the integrated marketing mix should be utilised in various international markets Provide an overview and discussion of academic marketing literature on the subject which will be applied to specific international case studies Course Structure The course will run for nine weeks and will consist of weekly classes of four hours. Each class will consist of lectures, seminar discussions, student presentations, and case-study work. Students presentations...
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...Course: MGT 6200AB Competition & Strategy Semester: Fall 2014 Instructor: Robert Crooke BA MBA FCA Class Location: Section A: Kensington, 17 Young Street, YS2 Section B: Kensington, Asa Briggs Hall, B212 Class Meeting Time: Section A: Tuesday/ Thursday 12.00-1.20 Section B: Tuesday/ Thursday 9.00-10.20 Office: Adjunct Office 3rd floor 16 Young Street Office Hours: 11.00-11.50 Phone: 0207-368-8601 Email: crooker@richmond.ac.uk VLE (Virtual Learning Environment: Blackboard will provide the Virtual Learning Environment from Fall 2014 onwards, and can be accessed via the portal (https://my.richmond.ac.uk/) This syllabus should be read in conjunction with the Course Specification Document; the University Catalogue; and the relevant Programme Specification (via the University’s website http://www.richmond.ac.uk) Course Description: The course focuses on strategic analysis and evaluation, long-range planning and policy implementation. Early lectures outline the basic strategic analysis models and case study analyses relate to both the firm's internal operations and the environment in which it operates. Prerequisites: Completion of the FNN, or INB, or MKT Core courses Aims and Objectives: The Course aims to develop within the student a full understanding of the nature and role of competition and strategy. It aims to introduce students to strategic management concepts and to increase students’ awareness of the...
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...CASE 5: Google’s Strategy in 2009 1. BACKGROUND INFORMATION |Timeframe |Country(s) Involved |Key Individuals & Titles |Company Type & Size | | | | |Google is one of the leading internet technology and | |1994-2009 |USA, Worldwide |Larry Page and Sergey Brin – founders|advertising companies in the world. The company generates 97% | | | |David Filo – Yahoo Co-founder |of its revenues in both 2008 and 2009 from its search-based | | | |Erick Schmidt - CEO |advertisers. Besides, it maintains a large index of web sites | | | | |and other online content, which are freely available through | | | | |its search engine. | 2. BRIEF SUMMARY OF CASE SITUATION |Business or Industry Description |Particular Company Situation | |The industry includes enterprises that operate search engines, internet portals and| ...
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...Apple through the years Apple is known as one of the leading computer companies right now. Apple has been around for more than 30 years and throughout its obstacles, they have learned how to better themselves each time. Its products hold value and are user friendly. They tend to be more on the expensive side but that is because they believe that there engineers have built top of the line technology that are competitive with other brands. Apple throughout the years has had some obstacles but seems to produce good quality computer devices. Apple has always been in competition with the next computer / phone device. Apple had been dominating in computer technology for about two decades strong before it had a minor setback but with new strategies in place, the company stayed afloat with the economy and stands tall today. Apple Computer and the Ideas In the beginning Apple was a project that came about with two men, Steve Jobs and Steve Wozniak their intentions were to make switchboards and sell them for money. Jobs and Wozniak was friend in high school, and both dabbled in computer electronics. Jobs and Wozniak dropped out of school and get jobs with computer companies in Silicon Valley. Jobs went to Atari and Wozniak to Hewlett Packard. After getting their careers started, they came together and figured out how to transfer data to a computer screen. They took their idea to the computer shop and spoke with Paul Terrell. Terrell bargained that if the two men could...
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...Foundations of Strategy Question 1: Nash equilibrium is a fundamental concept in theory of games and the most widely used method of predicting the outcome of a strategic interaction in the social sciences. It contains following 3 elements: * A set of players * A set of actions * A payoff function for each player A pure Nash Equilibrium is an action profile with the property that no single player can obtain a higher payoff by deviating unilaterally from this profile. Consider a game involving two each with two available actions. If the pick different actions they each get a payoff of 0. If they choose A they each get 2, and if they choose B they get 1. | A | B | A | (2,2) | (0,0) | B | (0,0) | (2,2) | The action (B,B) is an equilibrium since a unilateral deviation to A by any player would result in a lower payoff for the deviating player. (A,A) is also an equilibrium. The prisoners dilemma has a similar matrix. Each player improves his own situation by switching from “cooperating” to “defecting” only by knowing that the other players best option is to defect as well. In this case there is only one Nash Equlibrium, with both players choosing to defect. | cooperate | defect | cooperate | (4,4) | (0,5) | defect | (5,0) | (3,3) | Question 2: Coordination within the firm is practiced when managers and other members of an organization take up the roles that they have previously contracted to take up in the legitimate system of their organization...
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