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Strategy of Iphone 5

In: Business and Management

Submitted By ghj3883
Words 2215
Pages 9
Strategies Planning of iPhone5 The biggest thing to happen to iPhone since iPhone
“We don’t want to just make a new phone; we want to make a much better phone”
By Jony Ive, Senior Vice President Design
Team name: People’s liberation army
(Elvis, Clarence, Maggie, Leko, Jojo)
INT1005 Management Concepts and Practice
Dr Şőhret Başaran Howells

Submission Date: 07 November 2012
Content

Executive summary-----------------------------------------------------------------------------------------3
Introduction----------------------------------------------------------------------------------------------------4
Mission statement-------------------------------------------------------------------------------------------5
Objectives-----------------------------------------------------------------------------------------------------6
Internal analysis * SWOT analysis-----------------------------------------------------------------------------------------7
External analysis * PESTEL analysis---------------------------------------------------------------------------------------8
Strategy-------------------------------------------------------------------------------------------------------10
Other relevant aspects-------------------------------------------------------------------------------------11
Conclusion----------------------------------------------------------------------------------------------------12
Recommendation-------------------------------------------------------------------------------------------13
Bibliography--------------------------------------------------------------------------------------------------14

Word count: 998
Executive Summary

This report provides a specific strategy to Apple for selling IPhone5 by directly price-cutting, and proved strategy by internal (SWOT) analysis: * Strength
High performance of…...

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