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Strategy of Mobile Phone Industry

In: Business and Management

Submitted By silica143
Words 5929
Pages 24
The strategy of the mobile phone industry:
A comparative analysis of Apple, Sony, Xiaomi

The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi

I

Executive summary
The paper sheds lights on the strategy of three mobile phone industry and that task is to perform comparative analysis on Apple, Sony and Xiaomi.

The author has first started with the analysis of the macro-environment using strategic analytic tool called PESTLE. The author has used tools such as Porter’s Five Forces and SWOT to analyze the micro-environment of a mobile phone industry and define Key Success Factors that are essential to be included in company’s strategy.

Moreover the paper characterizes the comparative analysis such as objectives, strengths, weakness, financial analysis (quantitative), Vario analysis (Qualitative), merger and acquisitions, market share and competitive advantage strategy, of Apple, Sony and Xiaomi.

At the end, the author of this assignment has given his recommendation to these three industries and concludes with a set of challenges being faced by mobile phone industry to create and maintain customer values and profit margins for present and future business successes.

The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi

II

Table of Contents
LIST OF ABBREVIATION ............................................................................................................................... IV
LIST OF FIGURES............................................................................................................................................. V
1

INTRODUCTION ....................................................................................................................................... 1
1.1
1.2

OBJECTIVE...

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