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Strategy

In: Business and Management

Submitted By pineapplemeat
Words 284
Pages 2
Knowledge Objectives * central concepts in competitive strategy * strategy frameworks for internal and external analysis * key issues in competitive strategy formation and implementation
Skill objectives * ability to apply the concepts and theoretical frameworks to real-life business cases * ability to analyse the sources of firm's competitive advantage * ability to understand how to sustain the competitive advantage over time * ability to analyse the industry structure and evolution, and appraise its influence on profitability * ability to understand how to develop firm's resources and capabilities
LEARNING OUTCOMES
By the end of this course, students will have developed a more complex and nuanced view of competitive strategy. In particular students will be able to: * decode the complexity of firms' internal and external environments in terms of the strategic concepts and frameworks * analyse and appraise firm's strategic positioning, resources and industry structure * recognise key challenges in strategic analysis, strategy formation and implementation * critically evaluate the implications of strategic decisions on firm boundaries, future opportunities, and competition

The group presentations are available for anyone to watch. The link is: * www2.warwick.ac.uk/fac/soc/wbs/central/elearning/projects/strategy_analysis_and_practice * The password is: SAP

What is Strategy?
The choice of a future for the company and of a way to reach that future, understood as the framework that coordinates, unifies and integrates the company’s decisions and actions.
What is the difference between analyzing industry structure and analyzing market structure?
~the principle difference is that industry analysis, notably five forces analysis, looks at industry profitability being determined by competition in two markets:...

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