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Strayer Univ./Bus 508 - Contemporary Business


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Competitive Strategies Pg 1

A Battle in Technology
Bus 508-Contemporary Business
November 2, 2013
Dr. Jean Fonkoua

Competitive Strategies pg 2 The U.S offers a free market where businesses are able to have free enterprise to open and operate an ideal to provide a product or service to the public. There are many businesses that offer similar products and create competition (2013, 02). Consumers are able to have options in the marketplace. Apple Inc. and Microsoft are two companies that offer similar products to consumers. Apple, created by Steve Jobs, is an American multinational cooperation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Microsoft, created by Bill Gates, is an American multinational software cooperation headquartered in Redmond, Washington that develops, manufactures, licenses, and supports a wide range of products and services related to computing. This paper will discuss how the cooperate culture of these two companies differ, three ways that each unique culture has benefited by the other’s competition, and how these companies will potentially thrive in the future. The cooperate culture of these two technology giants are very different in that Apple is more conservative, distinct, and expensive, whereas in Microsoft is more personalized, flexible, and affordable. Apple has masterfully executed a plan to sell high-priced, high margin products to the wealthier segments of the buying public (2013, 04). Apple is a culture in which they pride themselves on fostering individuality by instilling a new cooperate philosophy of recognizable products and simple design(2013, 04). It’s best known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet

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