...CASE ANALYSIS OF WEGMANS FOOD MARKET Balmes, Jennylyn C. De Guzman, Marlene A. Endozo, Lyka M. Esguerra, Michelle Carmel B. Espiritu, Janelle Rajen S. Fajiculay, Joanna Marie T. Lopez, Evangeline Porto, Maria Lyn Sarmiento, Kris Jeine Laizl Kaez Tobeo, Baby Jane I. Point of View The group used the point of view of Wegmans Food Market’s management. II. Time Frame The case happened during the maturity of Wegmans Food Market. III. SWOT (Strength, Weaknesses, Opportunities, and Threats) Analysis Strengths 1. Wegmans Food Market is a well-known premier grocery chain as it offers high product quality and excellent service to customers. 2. It is positioned in good locations in United States where it does its business. 3. It offers variety of products and extended additional features wherein customers can choose from. 4. The company's produce department employs specialized way of transferring produce to reduce bruising 5. It maintains a strict control on its suppliers considering the quality and timeliness of deliveries. 6. It involves the coordination of departments in verification of inventory count. 7. It has good people who are well-trained, knowledgeable, and committed to the organization. 8. It continues to adopt technological processes and systems to maintain its competitiveness. Weaknesses 1. Because of too much emphasis on satisfying customers, high cost of improving the products and service is somehow...
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...Analysis Product & Service Market Market Trends and Growth Distribution Network Competitive Current Financial Situation Historical Marketing Efforts Macroenvironment SWOT Analysis Internal External SWOT Action Plan Campaign Objectives and Critical Issues Marketing Communications Marketing Strategy Target Market Positioning Marketing Mix Creative Strategy Strategy Statements Tactics Advertising Tactics Public Relations Tactics Digital Tactics Promotional Tactics Market Research Quantitative Qualitative Implications Internal Communications Timeline Budget & ROI Evaluation Conclusion Appendix MENU Feature Survey Instrument 3 5 7 8 10 11 12 17 18 21 23 23 24 26 28 28 28 29 31 33 34 37 39 41 43 43 46 48 49 50 51 52 53 2 Executive Summary Wegmans Food Markets is a grocery retailer that has enjoyed considerable and enduring success while displaying wisdom through adaptability. Based on an evaluation of the company’s sales, markets, as well as consumer trends, an integrated marketing communications plan has been developed for the implementation of a campaign to capitalize on the growing demand for organic food in Wegmans’ New York State markets. While Wegmans serves market areas in six states, this IMC plan is focused on the regions of New York in which Wegmans operates; Buffalo, Rochester, Syracuse, Southern Tier and Finger Lakes. As the focus of this plan is simply expanding consumer preferences, Wegmans’ current customer base makes...
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...CASE ANALYSIS #1 Wegmans Food Market Group 1 (BSA 3201) Alido, Jessica _________________ Bautista, Shirley H. _________________ Como, Shandy G. _________________ Evangelista, Clariz B. _________________ Garcia, Gian Pauline _________________ Gonzales, Realyn _________________ Ilagan, Kevin Allen _________________ Marquez, Mayette R. _________________ Pablo, Daniel Ezra M. _________________ Zaraspe, Glaiza I. _________________ I. Point of View The group will use the point of view of a marketing strategist. II. Time Frame The case happened during the maturity of Wegmans Food Market. III. SWOT Analysis Strengths 1. The company operates over 70 stores in Rochester, Buffalo, Syracuse, New York State, New Jersey, Pennsylvania and Virginia. 2. The company employs over 37,000 people and has annual sales of over $3 billion. 3. Wegmans has a strong reputation for offering its customer high product quality and excellent service. 4. Each store has various special features offering different products and services. 5. The company prides itself on fresh produce in which it uses the “farm to market” system thus reducing the company’s inventory holding costs and getting the produce into the stores as quickly as possible. 6. Many stores have a full-service butcher shop offering a variety of fresh meat products with highly-trained employees that instills a “selling culture”. 7. Wegmans continually analyzes store operations to improve processes...
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...I. Title of the Case: WEGMANS FOOD MARKETS II. Point of View: Head of Operations III. Time Context: Present IV. Statement of the Problem: How can Wegmans Food Markets further improve its results of operations? V. Objectives: 1. To increase working capital by at least 10% every year 2. To reduce workforce by at least 1% every year 3. To increase customer satisfaction made through surveys by at least 10% a year VI. Areas of consideration: Strengths 1. It is one of the premier grocery chains in the United States, operates with 70 stores and employs 37,000 people 2. Leading since 1979, Wegmans dominates the US grocery market offering basic commodities and food products at a very low price. 3. Has been ranked as the best grocery store and is among the 100 best companies to work for, creating huge brand value. 4. Wegmans Food Market is located in many states which are situated in highly urbanized and economically stable places. 5. Strong reputation of high product quality and excellent service 6. Quality and customer satisfaction are utmost in the minds of Wegmans management and employees. 7. Recognizes value of employees and motivates employees through compensation, profit-sharing and benefits which results to a low turnover rate, which is about 6% compared to the industry rate of 20% 8. Employees are extremely knowledgeable about store operations and are always there for customer assistance...
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...delivering value and benefits to customers, not just selling goods, services, and/or ideas. It uses communication, distribution, and pricing strategies to provide customers and other stakeholders with the goods, services, ideas, values, and benefits they desire when and where they want them. It involves building long-term, mutually rewarding relationships when these benefit all parties concerned. Marketing also entails an understanding that organizations have many connected stakeholder "partners," including employees, suppliers, stockholders, distributors, and society at large. 1. Research shows that companies that reward employees with incentives and recognition on a consistent basis are those that perform best. * The motto of Wegmans Food Markets, the Rochester-based grocery chain that has been ranked by Fortunemagazine as the best company to work for in America, states, "Employees first, customers second." The rationale is that if employees are happy, customers will be too. What other marketing type: One desired outcome of marketing is an exchange ; people giving up something to receive something they would rather have. Normally, we think of money as the medium of exchange. We "give up" money to "get" the goods and services we want. Exchange does not require money, however. Two persons may barter or trade such items as baseball cards or oil paintings. An exchange can take place only if the following five conditions exist: 1. There must be at least two parties. 2...
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...MGT 499 Whole Foods Case Review Summary Whole Foods Market, Inc. has long been admired as an innovative company with quality standards, a devotion to community and environmental responsiveness, a healthy growth model and highly regarded employment practices. However, the company has faced recent difficulties as a result of the economic recession, increasing competition, and complications from acquisitions. To revitalize the company from historical lows in its toughest year in history, Whole Foods Market must reassess its costs, refocus its expansion strategies, and promote its brand to compete for the diminishing consumer spending dollar. During the changes in strategic initiatives, it is also important for the company to keep Whole Foods Market’s mission and its brand value intact. The chain is known for its high standards, quality, and ethical practices; this image is at stake when any changes in brand or reputation are made. It is of utmost importance to balance the positioning in order to increase awareness and sales, but at the same time avoid diminishing the brand and message of the company. Without the value behind the Whole Foods brand, the company will not survive—recession or not. If Whole Foods can successfully complete these initiatives that include major restructuring while also generating public relations buzz that coincides with its vision of quality and goodwill, the specialty food retailer will be well positioned to experience rapid growth again when...
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...maple syrup market is currently fluctuating due to the availability of other sweeteners and the sustainability of production along with the technological changes. However, with the different grades and quality of maple syrup the market has become very competitive. Ahorn, as an organic and the purest maple syrup, has a chance to succeed, especially when consumers tend to care about their health and the environment much more than they used to. This trend has created an industry, in which the demand for maple syrup is increasing but unfortunately the weather conditions and the long growth of maple trees go against the trend. Ahorn will therefore take an advantage of this large demand for maple syrup by positioning itself in the higher end of the market where many consumers look for healthy and environment friendly products. Ahorn Maple Syrup can be consumed by people of all ages because the majority of people enjoy having pancakes for breakfast with a great tasting maple syrup. Our product offers not only a great taste, but also great quality and is a 100% organic product. Our company’s largest competitions in the maple syrup market are Aunt Jemima, Mrs. Butterworth, Eggo and other independent companies. However, Ahorn is one of the few syrups hat are organic and pure, which creates the product’s competitive advantage. Our marketing strategy is to provide a quality product that is organic and tastes pure. Ahorn will be advertised in 12 magazines of our target markets, on 162 domain...
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...PART ONE Introduction Chapter 1 introduces you to the field of operations management. It describes the nature and scope of operations management, and how operations management relates to other parts of the organization. Among the important topics it covers are a comparison of manufacturing and service operations, a brief history of operations management, supply chain management, and a list of trends in business that relate to operations. After you have read this chapter, you will have a good understanding of what the operations function of a business organization encompasses. Chapter 2 discusses operations management in a broader context, and presents the issues of competition, strategy, and productivity. After you have read Chapter 2, you will understand the importance of the operations function relative to the goals of a business organization. This chapter also describes time-based strategies, which many organizations are now adopting as they seek to become more competitive and to better serve their customers. Introduction to operations management includes two chapters: 1 2 Introduction to Operations Management, Chapter 1 Competitiveness, Strategy, and Productivity, Chapter 2 CHAPTER 1 Introduction to Operations Management CHAPTER OUTLINE Introduction, 4 Production of Goods versus Delivery of Services, 7 LEARNING OBJECTIVES After completing this chapter, you should be able to: 1 Define the term operations management. 2 Identify the three major functional...
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...Kroger Company (KR) is one of the leading companies in the grocery sector of the nation. It is the nation’s leading pure grocery chain. As of now, it operates about 3620 stores, which includes 2435 supermarkets and multidepartment stores, under two dozen banners, in almost 30 states. It also runs 775 convenience stores under the brand names such as Quik Stop and Kwik Shop. Its subsidiary Fred Meyer Stores operates about 125 supercenters which offer wide range of products such as groceries, jewelry, merchandise, in the western part of US. It employs 334000 employees and is currently rated 23 in Fortune 500 and 82 in the Global 500. (Yahoo Finance, The Kroger Company Profile) The company’s supermarket is operating under combo stores of both food and drug stores; multidepartment stores; price impact warehouses and etc. The combo store offers wide range of...
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... Orange Julius has a funny and interesting history. Their story began back in the 1940’s when a man who just loved oranges. The only problem was that oranges gave him a stomach ache. He also had a friend who loved oranges. His friend wanted to find a way to enjoy oranges without the acid and stomach aches. He began blending oranges in yogurt and other ingredients to dull down the acid. This is how the orange Julius smoothie was created. They then began making them for the people within their neighborhood. They instantly became a huge hit. Shortly after the opening of their business, Dairy Queen, another well-known brand acquired their business. Today, Orange Julius is a Dairy Queen owned company. According to Dairyqueen.com: Back then, food franchising was all but unheard of, but the new product's potential made it a natural for such a system. When the United States entered World War II in December 1941, there were fewer than 10 Dairy Queen® stores. However, shortly after the war, the...
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...Licensed to: iChapters User Licensed to: iChapters User Organizational Behavior: Managing People and Organizations, Tenth Edition Ricky W. Griffin and Gregory Moorhead Vice President of Editorial, Business: Jack W. Calhoun Executive Editor: Scott Person Senior Developmental Editor: Julia Chase Editorial Assistant: Ruth Belanger Marketing Manager: Jonathan Monahan Senior Content Project Manager: Holly Henjum Media Editor: Rob Ellington Buyer: Arethea L. Thomas Marketing Communications Manager: Jim Overly Production Service: S4Carlisle Publishing Services Sr. Art Director: Tippy McIntosh Cover and Internal Design: Joe Devine, Red Hanger Design LLC Cover Image: © Eric Isselée, Shutterstock Rights Acquisitions Specialist/Images: John Hill © 2012, 2010 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online...
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...mission: Social responsibility and brand strength 3. New Belgium Breweries: Ethical and Environmental Responsibilities You will be required to answer to the end of case questions. I expect personal opinion, don’t try to copy from a template somewhere Test 2: StarBuck Case 2 Starbucks’ Mission: Social Responsibility and Brand Strength Case Notes for Instructors: Students will likely have strong opinions regarding Starbucks. Many may be committed patrons who view Starbucks as a socially responsible company committed to green practices and free-trade coffee. Others might dislike Starbucks because it is a large chain that pushes out smaller local competitors. Another possible reason students may be opposed to Starbucks are its prices, which are higher than many of its competitors. Starbucks seems to be able to justify its higher prices because the company sells more than just coffee—it sells an experience. Starbucks patrons can order specialty drinks and hang out in what founder Howard Schultz envisioned to be the “third place” to be after home and work. Love it or hate it, Starbucks has been very successful at branding. Starbucks has had a profound influence on the U.S. coffee market. Before Starbucks came onto the scene, people perceived coffee as an uninteresting product largely consumed by older people in the United States. It did not have the “cool” factor or the cache that it does today. Starbucks’ entry in the market largely changed how Americans consumed...
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... “Great Food. Low Prices. Friendly Service.” STRATEGIC MARKETING PLAN GROUP 5: DUYGU KAYACIOGLU JENNIFER CASTILLO ANNA TRUONG-CHAU SCARLETT PANEPINTO ABDON WADE DR. RUSSELL ZWANKA BUS 429-01 Marketing Strategy Monday, November 16, 2015 Table of Contents ● Executive Summary………………………………………………………… 2 ● Stop & Shop Description…………………………………………………… 3 ○ Overview, History and Successes of Company ● Stop & Shop Strategic Plan and Focus………………………………….. 4 ○ Mission/Vision ○ Financial and Nonfinancial Goals ○ Core Competencies and Sustainable Competitive Advantage ● Situational Analysis………………………………………………………….. 6 ○ Microenvironment ○ Macroenvironment ○ SWOT Analysis (Macro and Microenvironment Factors).... ● Market-Product Focus……………………………………………………… 10 ○ Growth Strategies ○ Target Markets ● Marketing Program Strategy and Tactics……………………………….. 12 ○ 4 Elements of Marketing Mix Strategy ● Financial Projections……………………………………………………….. 16 ○ Sales,Profits, Market Share, Unit Volume ○ Breakeven Analysis...
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...accidents, coupled with operational inefficiencies snowballed Korean Air into troubled times. Then, at the beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service quality and safety standards, technology integration, upgrading pilot training, better business focus; putting in place a professional management team, improving corporate image through sponsorship marketing, etc. He gave a new corporate direction in the form of '10,10,10' goal. However, Korean Air is held up by a slew of challenges. Among which are inefficiencies of - Chaebol system of management, possible clash of its cargo business with its own shipping company, limited focus on the domestic market and growing competition from LCCs. How would Korean Air manage growth as a family-owned conglomerate? The case offers enriching scope for analysing a family business’s turnaround strategies, with all the legacy costs involved. Pedagogical Objectives • To discuss the (operational) dynamics of Korean Chaebols - their influence/ effects on the country’s industrial sector and the economy as a whole • To analyse how family-owned businesses manage the transition phase - from a supplier-driven economy to a demanddriven economy • To identify all the possible reasons for Korean Air ’s turbulent times and assessing whether they are controllable or not • To critically evaluate Korean Air ’s transformation efforts - in terms of growth, productivity...
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...CONNECT FEATURES Interactive Applications Interactive Applications offer a variety of automatically graded exercises that require students to apply key concepts. Whether the assignment includes a click and drag, video case, or decision generator, these applications provide instant feedback and progress tracking for students and detailed results for the instructor. Case Exercises The Connect platform also includes author-developed case exercises for all 12 cases in this edition that require students to work through answers to assignment questions for each case. These exercises have multiple components and can include: calculating assorted financial ratios to assess a company’s financial performance and balance sheet strength, identifying a company’s strategy, doing five-forces and driving-forces analysis, doing a SWOT analysis, and recommending actions to improve company performance. The content of these case exercises is tailored to match the circumstances presented in each case, calling upon students to do whatever strategic thinking and strategic analysis is called for to arrive at a pragmatic, analysis-based action recommendation for improving company performance. eBook Connect Plus includes a media-rich eBook that allows you to share your notes with your students. Your students can insert and review their own notes, highlight the text, search for specific information, and interact with media resources. Using an eBook with Connect Plus gives your...
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