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Strengths & Weaknesses for Plastic Containers and Mini-Fridges

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MCS*4040 – Strengths and weaknesses of competitors

GE
Strengths
GE is a well-known company that has formed alliances throughout their years. Their alliances with other companies allow GE to continue to bring in new customers and make their business more effective GE is a market leader in their products. This is important because they are seen as highly reputable to consumers and other businesses. Experienced employees help GE move forward with expertise and knowledge. GE contains an extensive customer base. GE has a high percentage of the market share. GE’s expansion internationally has given them the opportunity to develop a wider customer base and a larger amount of the global market. In 2009 GE earned $2.3 billion, profitable at every quarter and earned about $11 billion in 2008-2009. GE is ranked as the 4th most valuable brand with a valuable of nearly $50 billion.

Weaknesses:
GE’s profits are plummeting after the 2008-2009 recession. GE capital normally gives 40% of all its profits in the form of a dividend to their parent company, but now the dividends are cut to 10%. Now that their credit rating is reduced, raising new funds is costlier. GE may also have troubles financing because a number of funds will not invest in securities that do not have an AAA rating. GE estimated that their third quarter earnings per share will be between 43 cents and 48 cents, down from 50 cents to 54 cents previously forecasted

Black and Decker
Strengths:
Black and Decker offers a variety of different products to their customers. Black and Decker manufactures and markets tools and accessories, hardware and home improvement, and technology based fastening systems Since they have such diversified business operations, they have a wider target market.

Weaknesses
With such a wide range of products, it may be difficult for Black and Decker to be seen as a competent

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