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Strtegic Change Management

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Submitted By sahista
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Definition
Every day, companies face changes, such as launching a new product, or restructuring the organization. What if companies started such changes without making careful plans and implementing change in a conscientious way? The result would be chaos! Strategic change management allows companies to carefully and responsibly make needed changes.

Strategic change management is the process of managing change in a structured, thoughtful way in order to meet organizational goals, objectives, and missions. Change is necessary for organizations to continue to thrive and meet and exceed the competition of industry competitors. For example, if Mary's Markers is only making permanent markers, and Mary's top competitor, Wally's Writing Utensils sells both permanent and dry erase markers, Mary may need to lead her company through the change of beginning to sell dry erase markers to remain competitive.

Selected Models & Examples
There are numerous models for managing a change process. Two models that are particularly well-known and useful in understanding strategic change management are John Kotter's Change Model and Kurt Lewin's Change Model.

Kotter's Change Model: This model advocates that companies lead employees through eight critical steps. The eight steps include:

Establishing a sense of urgency, or making sure that there is a need for the change and that people understand that need.
Creating a guiding coalition of supporters that can help model the new change and work well together as a team.
Developing both vision and strategy, a 'picture' of where the company is going and the steps for how to get there.
Communicating that vision to employees in a way that is easy to understand.
Empowering employees throughout the company to act on making the change possible.
Generating short-term wins or small celebrations along the way to celebrate and encourage

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