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Stub Hub Case Management Study

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StubHub Case Management Study

StubHub, Inc. operates as an online ticket marketplace for fans to buy and sell tickets for sports, concerts, theater, and other live entertainment events. Jeff Fluhr and Eric Baker founded the company in 2000. It is headquartered in San Francisco, California. As of February 13, 2007, StubHub, Inc. operates as a subsidiary of eBay Inc. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. Despite the competition, StubHub managed to attract 2.1 million unique visitors per month and generate over $100 million in revenue. [1] The adjustments made over time to its business model have proven to be effective. StubHub consistently ranks #1 and remains the nation's leading secondary ticketing Web site, according to exclusive industry rankings by TicketNews. However, a new strategy is required to create additional growth and profit. A situational analysis (SWOT analysis) is an assessment of the strengths and weaknesses in an organization’s internal environment and the opportunities and threats in its external environment. StubHub’s strengths include its basic strategy and unique transaction capabilities. Their system is well developed and unique. It is comprised of ticket exchange, event information, and guaranteed delivery. The StubHub Fan Protect guarantee program enhances trust and substantiates their commitment to the consumer. The company guarantees to the buyer that the tickets will be authentic and delivered in time for the event. If the event that the buyer has purchased tickets for is cancelled or rescheduled, he/she may receive a full refund. StubHub also ensures that a seller will never contact

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