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Student Test

In: Business and Management

Submitted By fengwei0123
Words 9452
Pages 38
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1)Some countries outlaw ________, a practice in which a company prices its products lower than they are priced at home. 1) _______
A)gray marketing
C)black marketing
D)parallel importing

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.
2)A casual research design tracks the responses of the same sample of respondents over time. 2) _______

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.
4)Problem recognition is the first step in the buying decision process in the business market. 4) _______

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
5)Why would a company adopt an undifferentiated targeting strategy when there is so much evidence of the benefits of a differentiated strategy? 5) _______
A)to take advantage of economies of scale
B)to remove the need for disintermediation
C)to move a product to the next stage of its product life cycle
D)to more efficiently focus on its CRM strategy
E)all of the above

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.
6)The evaluation stage for a product is longer for an impulse purchase than it is for a shopping product. 6) _______

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
7)Brand managers are responsible for ________. 7) _______
C)positioning of brands and developing brand equity
D)the sales force
E)human resources

8)Product category managers ________. 8) _______
A)coordinate the mix of product lines within a general product category
B)are responsible for the addition of new product lines
C)probably work for a large firm
D)A and B
E)A, B, and C...

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