Apple: The Giant Innovator
Lawrence and Han Nway Oo
Team Chimpanzee

Yonsei University

Apple: The Giant Innovator

In only a few years, Apple has grown to become the leading brand for phones, laptops, and mp3s among other technological devices. Macbook, iPhone, iPad, and iPod, the inventions and properties of Apple, are dominating and influencing the mind of teenagers and even the elders alike with its advanced functions and applications that aren’t replicable by brands. Apple’s attainment in this century has led the people to wonder the reason behind its achievements. What kind of organizational and corporate structure does Apple pursue to possess the successes? How does Apple motivate its employees in the work environment? Some give credit to the innovator of Apple, Steve Jobs, whose unorthodox style of leadership is the foundation of the company’s management. Although Apple’s organizational structure, corporate culture may seem to be a new style of management, it is inherently a cultural approach. In addition, it is Steve Jobs who is at the top of the chain of command reinforcing cultural management through his leadership, pursuit of skilled employees, and his firm grounding of corporate culture.
Apple is a US-based consumer electronics company known for its ability to come out with path-breaking products. The work culture, propelled by a passion for new products with no trepidation to challenges and obstacles, exemplifies its intense work ethics. The employees are seen as small teams working for the larger organization. With each division working on a special task, one team might be responsible for designing and testing the newly invented product, while another takes care of the marketing. In his article “How Apple Got everything Right by Doing everything Wrong”, Leander Kahney points out the extremes two which workers are specialized. He writes,