Using the case study of Cadbury Scheppes as an example of a business organisation attempt the following five tasks. State clearly any assumption you make

ABP Level 7: International marketing Management
Assignment 1. Understand the International marketing Process Learning outcomes and assessment criteria 1.1 1.2 1.3

1(a) 1(b) 1(c)

Critically compare international and domestic marketing principles Examine the nature of the growing global market Critically evaluate the practical marketing cross cultural implications of managing operations abroad

1(d)

Systematically analyse current and potential markets trends by distinguishing between cultural differences Submit the above in the form of a structured business report in approximately 1000 words

1.4

Assignment 2. Understand the International Marketing Planning Process 2(a) Illustrate how project management techniques contribute to the development of operations management Systematically analyse different stages of the international marketing development including Domestic, ethnocentric, polycentric and geocentric Systematically analyse the nature of the market research process for international marketing 2(d) 2(e) Investigate country-market choice and market entry strategy Critically evaluate the impact of cost leadership, differentiation and focus on branding strength and recognition in country- specific markets 2.1

2(b)

2.2

2(c) 2.3

2.4 2.5

Submit the above in the form of a structured business report of approximately 1000 words

Assignment 3. Understand the international requirements of the marketing mix 3(a) Examine the differences between international product strategies to include standardisation versus adaptation and extension versus innovation Examine pricing strategies for market penetration Critically evaluate objectives of international communications campaign 3.1

3(b)